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googlemassacrehotreview.wordpress.com Google Massacre will give you the power of killing considerable number of competitors in the Google Adwords War. Google Massacre will show you the way to enter the battle field through a hidden “back door” and kill your competitions with a simple move. The creator of a smash-hit clickbank product “Google Magic Formula”, Andrew X and Steven Lee Jones are finally back with a more powerful weapon to win the ever-more tough Adwords PPC War. Make sure to download the Google Massacre free report and get prepared for the launch! http

www.homebasedbusinessmadeez.com I picked up this tip from John Reese. It has help me optimize my landing pages, and reduce what I pay Google AddWords for my keywords clicks. If you like to see what else John Reese is sharing visit www.homebasedbusinessmadeez.com

Simply by using Google AdWords marketing to promote a product or service you can make some easy affiliate money; Google also allows you to bid on selected keywords which when submitted to Google will initiate the display of the appropriate advert on the right hand side of the page. The relative ad position depends on the amount of money you pay when a visitor clicks on the keyword you are bidding on couple with the level of your daily ad budget. Google AdWords marketing will also perform a quality score calculation. In short, the more that you pay to Google per keyword click, coupled with a high daily budget value for your AdWords campaign, the higher up your ad will appear. It is quite possible for someone with a higher quality score value to achieve a superior ad position yet still pay less per click than others. In answer to the obvious question, the Google AdWords quality score is a means of determining the all important click through rate. A percentage based calculation the click through rate calculates exactly how many clicks your ad has received cross checked against how frequently the ad has been displayed; it is therefore in your own interest to make your ad as interesting as possible to encourage a higher click through rate. The quality of your landing page also forms part of the Google quality score calculation; this is the page visitors will see once they click on your ad. The greater the relevance this page has to the keyword bid the better, little connection with the keyword you choose to bid on will provide you with a low score in this area therefore contributing less to your quality score. Also, while using Google AdWords marketing, Google will also factor the suitability of your ad in relation to the search as part of your quality score. If your ad displays significant relevance to the search terms specified it will gain a high score and contribute considerably to the overall formula and improve your quality score. A low relevance rating to the search terms employed will lower the values in this part of the formula and also your quality score. Getting used to Google AdWords marketing can be difficult; there are many factors they take into consideration without explanation and it is recommended that you become familiar with the various tips and tactics before you run any type of AdWords campaign. Using the right low cost software to locate profitable keywords is worth consideration Using Google AdWords Tools can make life easier by getting your website noticed and generating a steady stream of traffic. Ensuring your site is properly search engine optimized is one way to achieve this along with building a steady supply of backlinks from authority sites. If you are unable to optimize your site in this way either through lack of time or knowledge then Google AdWords may be right for you, it may seem a little complicated but it still beats learning search engine optimization as well.

Pay Per Click advertising is a very popular method used by many experienced affiliate marketers. While it can be a very successful technique, it can also be overly expensive when not done properly. Today I will try to explain to you the basics of Pay Per Click, but I would highly suggest you try to get more in depth on the topic prior to beginning your first campaign. What is Pay Per Click? Pay Per Click (PPC) advertising has been made famous by search companies like Google or Yahoo. It allows you to place your ads on various participating sites, and pay a fee based on the number of times your particular ad is clicked. Google Adwords is the most well known and trusted of the PPC engines in use today. Website owners allow the ads to be placed on their site in exchange for a portion of the fee collected by Google when someone clicks the ad. Google handles all of the processing and money exchanges and you get to place your ad on highly visited sites without having to broker a deal yourself. What Are Keywords? Pay Per Click engines like Google Adwords work in several different ways, but the most common is by what we call Keywords. A keyword is a term that is associated with your site, that you would like to use to trigger your ad. For example; you run a World of Warcraft Leveling Guide site, and you know that people will be searching on Google for the phrase “WoW Leveling”. “WoW Leveling” would be considered your keyword. Keywords are the foundation of a PPC campaign and will determine when and where your advertisements will surface. To find out what keywords your competitors are using and lighten your workload, you can use sites like Keyword Spy (my favorite). Setting Up a Campaign When creating a PPC advertising campaign, there are several parts to the campaign that you must design. Each step is an intricate process and requires research in order to keep your costs down. The first step is to research keywords and find the terms that you would like to use to trigger your ad. Once you have your terms selected, you can most on to creating the actual advertisement. Google and Yahoo allow for text ads, video ads, and banner ads. The most common type is the simple text ad. You have probably seen these types of ads down the right side of Google when you do a search. Text Ads require three lines of text and are your chance to sell the product. You need to make the ad enticing and with very limited space. There are entire ebooks on the subject of creating PPC ads and how to write the best copy, we will not go in depth as this is a basic introduction to PPC. However just keep in mind that even professionals are constantly testing multiple ads and everyone at some point or another will write a dud. Once you have your keywords and ads fleshed out, you simply need to make a bid on the keyword. The bid will determine how you rank within the results for any specific keyword. If 100 people are bidding on the keyword “WoW Leveling”, and you bid less than they do, your ad will not show. The actual algorithm is somewhat more complicated than that, but bid price plays a large factor in how you place on Google. The Google Quality Score The other major factor that goes into how your ads rank on Google is the Google Quality Score. Google assigns a score to your landing page based on an unknown series of criteria. The quality of your ad (having the keyword in the title) and the content of your landing page seem to be the most important. The higher your quality score, the less you will pay per click to advertise on Google. Again, whole books have been written on optimizing Google quality score, so we won’t delve any deeper onto the subject. What to take away PPC Advertising can be a great way to gain traffic to your sites. However, it is not wise for a new affiliate marketer to rush in head first. If you use the wrong keywords, create horrible ads, or bid too much for your advertising, you can spend a lot of money in a very short period of time. Read up on the subject, look into how to select your keywords and write proper ads, as well as how to increase your Google quality score before you get started. If you do the research, you will be able to use Google Adwords to bolster your affiliate marketing business and make a substantial income doing it.

Pay Per Click advertising is a very popular method used by many experienced affiliate marketers. While it can be a very successful technique, it can also be overly expensive when not done properly. Today I will try to explain to you the basics of Pay Per Click, but I would highly suggest you try to get more in depth on the topic prior to beginning your first campaign. What is Pay Per Click? Pay Per Click (PPC) advertising has been made famous by search companies like Google or Yahoo. It allows you to place your ads on various participating sites, and pay a fee based on the number of times your particular ad is clicked. Google Adwords is the most well known and trusted of the PPC engines in use today. Website owners allow the ads to be placed on their site in exchange for a portion of the fee collected by Google when someone clicks the ad. Google handles all of the processing and money exchanges and you get to place your ad on highly visited sites without having to broker a deal yourself. What Are Keywords? Pay Per Click engines like Google Adwords work in several different ways, but the most common is by what we call Keywords. A keyword is a term that is associated with your site, that you would like to use to trigger your ad. For example; you run a World of Warcraft Leveling Guide site, and you know that people will be searching on Google for the phrase “WoW Leveling”. “WoW Leveling” would be considered your keyword. Keywords are the foundation of a PPC campaign and will determine when and where your advertisements will surface. Setting Up a Campaign When creating a PPC advertising campaign, there are several parts to the campaign that you must design. Each step is an intricate process and requires research in order to keep your costs down. The first step is to research keywords and find the terms that you would like to use to trigger your ad. Once you have your terms selected, you can most on to creating the actual advertisement. Google and Yahoo allow for text ads, video ads, and banner ads. The most common type is the simple text ad. You have probably seen these types of ads down the right side of Google when you do a search. Text Ads require three lines of text and are your chance to sell the product. You need to make the ad enticing and with very limited space. There are entire ebooks on the subject of creating PPC ads and how to write the best copy, we will not go in depth as this is a basic introduction to PPC. However just keep in mind that even professionals are constantly testing multiple ads and everyone at some point or another will write a dud. Once you have your keywords and ads fleshed out, you simply need to make a bid on the keyword. The bid will determine how you rank within the results for any specific keyword. If 100 people are bidding on the keyword “WoW Leveling”, and you bid less than they do, your ad will not show. The actual algorithm is somewhat more complicated than that, but bid price plays a large factor in how you place on Google. The Google Quality Score The other major factor that goes into how your ads rank on Google is the Google Quality Score. Google assigns a score to your landing page based on an unknown series of criteria. The quality of your ad (having the keyword in the title) and the content of your landing page seem to be the most important. The higher your quality score, the less you will pay per click to advertise on Google. Again, whole books have been written on optimizing Google quality score, so we won’t delve any deeper onto the subject. What to take away PPC Advertising can be a great way to gain traffic to your sites. However, it is not wise for a new affiliate marketer to rush in head first. If you use the wrong keywords, create horrible ads, or bid too much for your advertising, you can spend a lot of money in a very short period of time. Read up on the subject, look into how to select your keywords and write proper ads, as well as how to increase your Google quality score before you get started. If you do the research, you will be able to use Google Adwords to bolster your affiliate marketing business and make a substantial income doing it.

Pay Per Click advertising is a very popular method used by many experienced affiliate marketers. While it can be a very successful technique, it can also be overly expensive when not done properly. Today I will try to explain to you the basics of Pay Per Click, but I would highly suggest you try to get more in depth on the topic prior to beginning your first campaign. What is Pay Per Click? Pay Per Click (PPC) advertising has been made famous by search companies like Google or Yahoo. It allows you to place your ads on various participating sites, and pay a fee based on the number of times your particular ad is clicked. Google Adwords is the most well known and trusted of the PPC engines in use today. Website owners allow the ads to be placed on their site in exchange for a portion of the fee collected by Google when someone clicks the ad. Google handles all of the processing and money exchanges and you get to place your ad on highly visited sites without having to broker a deal yourself. What Are Keywords? Pay Per Click engines like Google Adwords work in several different ways, but the most common is by what we call Keywords. A keyword is a term that is associated with your site, that you would like to use to trigger your ad. For example; you run a World of Warcraft Leveling Guide site, and you know that people will be searching on Google for the phrase “WoW Leveling”. “WoW Leveling” would be considered your keyword. Keywords are the foundation of a PPC campaign and will determine when and where your advertisements will surface. To find out what keywords your competitors are using and lighten your workload, you can use sites like Keyword Spy (my favorite). Setting Up a Campaign When creating a PPC advertising campaign, there are several parts to the campaign that you must design. Each step is an intricate process and requires research in order to keep your costs down. The first step is to research keywords and find the terms that you would like to use to trigger your ad. Once you have your terms selected, you can most on to creating the actual advertisement. Google and Yahoo allow for text ads, video ads, and banner ads. The most common type is the simple text ad. You have probably seen these types of ads down the right side of Google when you do a search. Text Ads require three lines of text and are your chance to sell the product. You need to make the ad enticing and with very limited space. There are entire ebooks on the subject of creating PPC ads and how to write the best copy, we will not go in depth as this is a basic introduction to PPC. However just keep in mind that even professionals are constantly testing multiple ads and everyone at some point or another will write a dud. Once you have your keywords and ads fleshed out, you simply need to make a bid on the keyword. The bid will determine how you rank within the results for any specific keyword. If 100 people are bidding on the keyword “WoW Leveling”, and you bid less than they do, your ad will not show. The actual algorithm is somewhat more complicated than that, but bid price plays a large factor in how you place on Google. The Google Quality Score The other major factor that goes into how your ads rank on Google is the Google Quality Score. Google assigns a score to your landing page based on an unknown series of criteria. The quality of your ad (having the keyword in the title) and the content of your landing page seem to be the most important. The higher your quality score, the less you will pay per click to advertise on Google. Again, whole books have been written on optimizing Google quality score, so we won’t delve any deeper onto the subject. What to take away PPC Advertising can be a great way to gain traffic to your sites. However, it is not wise for a new affiliate marketer to rush in head first. If you use the wrong keywords, create horrible ads, or bid too much for your advertising, you can spend a lot of money in a very short period of time. Read up on the subject, look into how to select your keywords and write proper ads, as well as how to increase your Google quality score before you get started. If you do the research, you will be able to use Google Adwords to bolster your affiliate marketing business and make a substantial income doing it.

Simply by using Google AdWords marketing to promote a product or service you can make some easy affiliate money; Google also allows you to bid on selected keywords which when submitted to Google will initiate the display of the appropriate advert on the right hand side of the page. The relative ad position depends on the amount of money you pay when a visitor clicks on the keyword you are bidding on couple with the level of your daily ad budget. Google AdWords marketing will also perform a quality score calculation. In short, the more that you pay to Google per keyword click, coupled with a high daily budget value for your AdWords campaign, the higher up your ad will appear. It is quite possible for someone with a higher quality score value to achieve a superior ad position yet still pay less per click than others. Click here to see how the new Keyword Tool will help you explode your affiliate marketing profits! In answer to the obvious question, the Google AdWords quality score is a means of determining the all important click through rate. A percentage based calculation the click through rate calculates exactly how many clicks your ad has received cross checked against how frequently the ad has been displayed; it is therefore in your own interest to make your ad as interesting as possible to encourage a higher click through rate. The quality of your landing page also forms part of the Google quality score calculation; this is the page visitors will see once they click on your ad. The greater the relevance this page has to the keyword bid the better, little connection with the keyword you choose to bid on will provide you with a low score in this area therefore contributing less to your quality score. Also, while using Google AdWords marketing, Google will also factor the suitability of your ad in relation to the search as part of your quality score. If your ad displays significant relevance to the search terms specified it will gain a high score and contribute considerably to the overall formula and improve your quality score. A low relevance rating to the search terms employed will lower the values in this part of the formula and also your quality score. Getting used to Google AdWords marketing can be difficult; there are many factors they take into consideration without explanation and it is recommended that you become familiar with the various tips and tactics before you run any type of AdWords campaign. Using the right low cost software to locate profitable keywords is worth consideration Using Google AdWords Tools can make life easier by getting your website noticed and generating a steady stream of traffic. Ensuring your site is properly search engine optimized is one way to achieve this along with building a steady supply of backlinks from authority sites. If you are unable to optimize your site in this way either through lack of time or knowledge then Google AdWords may be right for you, it may seem a little complicated but it still beats learning search engine optimization as well. Click here to see how the new Keyword Tool will help you explode your affiliate marketing profits!    

The Adwords Smack Down Traffic Brokering WordPress Plug-in For the WordPress CMS platform builds Affiliate websites and Landing pages that are relevant to the any niche market or vertical of your choice on the fly! Check out www.awsdmedia.com

AdWords is an advertising tool that a rapidly growing number of businesses and marketing professionals are using to generate highly targeted online leads for their products and services.   Adwords uses a Pay-Per-Click system, meaning that you pay Google every time someone clicks on your ad.   It’s really not expensive considering that not many keywords are over $5. 00 and a lot are under $1. 00.   Sounds like the ultimate advertising tool, right? It can be, if you (or your online marketing vendor) understands the numerous tricks to get your ads ranked higher and noticed by your best prospects.   For those who want to boost sales by improving their online lead generation skills, here are the top 10 useful tips for Google AdWords.
There should be a viable online market for what you do before you start. You can go to google. com/trends and type in keywords that you believe encompass your business. If the trend is going downhill you may want to rethink your online business model.
Once you know that you have a target audience, you need to figure out what they are searching for (keywords). You can use the keyword tool in AdWords to see what keywords are most popular and which ones attract the most traffic.  Another helpful site is www. askhowie. com/freewords.  This site shows you what the top keywords are in that market.
Put someone in charge of your AdWords campaign. If there are too many people working on these campaigns, you won’t be able to see what trends are happening because they will be changed too often without notice. There is a lot to know about AdWords  so it’s best to put someone in charge that will spend time researching and implementing a cohesive strategy.
Tip: The AdWords Learning Center is a huge help! You can study all there is to know about AdWords in either text or multi-media format, whichever works best for you.  There are quizzes for each lesson to assure that you are absorbing the information.  This is a great way to begin because it helps you learn the basics quickly so that you don’t make novice mistakes.
Quality scores matter! You should not have every campaign going to the same page on your Web site.  Direct them where you want them to go.  They aren’t going to sign up for your newsletter if they are landing on the contact page.  If you test an ad for a month and it has received little or no clicks, either delete or pause it, because it is affecting your quality score.  Don’t bid on keywords that people aren’t using.  If there are no impressions, there will be no clicks.
Don’t assume you know everything there is to know about AdWords. It seems easy at first, but the more you learn about it the more complicated it gets. A great resource is AdWords for Dummies.
The goal is not who gets the most clicks! You want people to either buy a product, become a lead, or sign up for something. You must make sure that your landing pages are interesting and full of content.  Web surfers are impatient.  Make sure all your links and buttons are functioning properly.
Writing ads can be tricky. It’s hard to tell which ones are getting traffic because of what they say.  The best way to “test” ads is to do different ad variations.  Use the same content but change it around a little.  See what works better, such as numbers or text.   Just put yourself in your target audience’s shoes.  Think about what you would look for and apply that to your ads. Google automatically rotates them and shows them when the search is most relevant for that ad.  Then you can compare and see which one is getting more clicks.  Take your time…Rome wasn’t built in a day.
Don’t think you can be tricky and use keywords that have absolutely nothing to do with your ad. Google has figured you out.  Your ad will be considered irrelevant and moved to the end of the sponsored list, or Google will stop showing your ad all together.  Make sure your keywords match your ad.
Make sure your ad is relevant to your Web site. For instance, you cannot claim that you are the best at something without having a third party confirm it on the landing page of your Web site.  You also cannot offer Free downloads or 50% off of a product if that information is not available on the landing site.  And of course, the trick of all tricks, having something like Paris Hilton Pics as your headline will not work. Not only will you get into trouble with Google, you will be paying for clicks and no one will be taking action on your Web site.  These practices could have your ad placed at the end of the sponsored list or not shown at all.
Don’t put all your eggs in one basket. If your ad is doing well, it doesn’t mean that you should only do one campaign.  If your ad is doing poorly, don’t give up.  It takes a lot of time and patience to make an AdWords campaign work.  The key is to switch things up until you hit the sweet spot.  You’ll never know what really works until you try a little bit of everything.

Reading reviews is the number one way to learn information about certain products. The Adwords Miracle Review is no exception. There are many people out there who love to give their opinion on what products work and which ones do not. You will have much to learn when you read this review. The most important thing that you are going to learn by reading the review is how you can use Adwords to generate traffic to your site and how to sell your product. The program promises you the ability to earn hundreds of dollars a day. While this may seem a bit of a stretch, it really is possible. The review will reveal what the producers of Adwords have to say for themselves. Reading quotes from developers of certain programs can paint a picture of exactly what they expect their product to do in your life. Apparently you can learn everything you need to now in order to get started with Google Adwords from their hundred and six page core manual. This manual, according to the review, is easy to use and incredibly user-friendly for the beginner. People writing reviews of this product will be the first ones to tell you that the most important first step is choosing the right product or niche. Being sure that you have the right one will allow you to make the most money right away. The best part is that you will enter your campaign with the confidence of knowing that you will begin making money on that particular campaign right away. Once you have your particular niche or product picked out you will learn from Adwords Miracle for various methods of directing traffic. According to the reviews, the best ways to obtain traffic is through direct linking, review pages, squeeze pages and pre-sells. These are all tried and proven methods of generating the most traffic which in the end will mean generating more sales. We all know that utilizing Google Adwords costs money and you also may know that the higher your click through rate the less money you are going to pay for the traffic. This miracle review will show you how to accomplish this task quickly, easily and most importantly effectively. There is much more to Adwords Miracle than what one might think. The entire program consists of four e-books totaling 182 pages along with three videos to teach you everything you need to know. The reviews revealed that there is a great possibility of seeing a 1000% return on your investment. While there may be some shortcomings to this program, following the instructions and working the program exactly the way you are told will provide you with the benefits that you are looking for.

While designing and developing the pay per click Google Adwords campaign, the most important aspect is to maintain the good Quality Score Key words.  Quality Score is the only factor that determines the Cost-per click, ad position and ad display frequency. Google Adwords has divided the Quality Score in dynamically fluctuating 10 points each time the user enters the query in the search box. Quality Score is a dynamic variable and changes frequently as per the performance of the keyword, Google Adwords measures the Quality Score for each keyword in the campaign individually and through how relevant is the keyword with the text ad and the user’s query in the search box every time.  Quality Score in a campaign gets updated every time when the keyword has a potential to display the ads.  Quality Score ensures that the only the most relevant advertisements will display to the user in Google Search and Google Network. The Good Quality Score performs very well for increased CTR, the cost you going to bear per click in actual, lower the first page bid and rank the ad on the high position. Click through rate history is the major factor influence the Quality Score.  While managing the Google Adwords Campaign it is vital to maintain the Quality Score to a maximum value to reduce the campaign cost and avoid unnecessary burden on the advertising budget. To maintain a Quality Score for a specific keyword or all keywords in the ad group of a campaign, it is important to design very relevant text ads to the keyword or keywords and the user search query. If the relevancy is poor then the bid amount to display the ad on the first page will be high and the rank of your ad on the page is low, in turn you pay more. Quality Score ensures that search users will have good search experiences on Google to find the desired products or topics, in turn Quality Score ensures to maximize the users experience, this affects the user behavior to revisit the Google and your site and increase the loyalty. In the beginning to build the Good Quality Score Keyword or set of keywords, you need to explore the relevancy of keywords to the text ads and then relevancy of text ads with the user search query and at the end optimize the landing page. This is long term investment to acquire and maintain Good Quality Score keyword or set of keywords to maximize the exposure of your brand and business.

Google AdWords uses a comprehensive matching program to match ads with keywords entered. To assist their advertisers in controlling the Internet advertising and matching process, Google provides three keyword match types: broad, phrase and exact. Google AdWords Provides Nearly Instant FeedbackThe good part about a Google AdWords Internet advertising campaign is the research and analytics that it provides. Success and failure can be easily measured in a much shorter time frame than with traditional online or offline advertising. If the keywords you choose for the AdWords campaign do not perform well, then you have learned something very important—you are using the wrong keywords for your market. This will help you fine tune your marketing and search engine placement campaigns, because you will quickly learn which keywords work and which ones don’t. Google AdWords can also give you an idea of how large your market is by providing statistics on the number of times your ad was displayed and the number of times it was clicked. Google AdWords is Pay as You GoAnd don’t worry about throwing good Internet advertising money out the window. With Google AdWords, you only pay for ads that receive clicks. If your ad doesn’t generate many clicks, there’s no financial loss. This makes AdWords a very inexpensive method of determining which words or phrases are popular with searchers and which are not. It can also help you determine if you are writing effective ads. You can then take your findings and apply them to your website and other forms of Internet advertising to achieve greater success. A refined knowledge of good keywords for your target market can help your website perform better in an organic search engine optimization campaign too. Conclusion: Google AdWords Failure Can Result in SuccessCan you turn Google AdWords failure into success? Absolutely. You just need to learn from your mistakes and turn those lemons into lemonade. Note from Your GuideThe Google AdWords program is, without a doubt, the Cadillac of pay-per-click advertising. Its user interface is more robust and easier to use than any other ad platform I’ve used, and Google offers a considerable amount of assistance, because they want their advertisers to succeed. The more their advertisers succeed, the more money Google makes. Not long ago, the AdWords program added what they refer to as a “Quality Score” that, in addition to the amount you are willing to pay for each ad click, is used to determine where your ad is displayed on search engine results pages. Factors in the Quality Score calculation include the relevance of the landing page to your ad, your click-through-rate for the ad (percentage of times that someone clicked your ad as it relates to the number of times your ad was displayed on a page), and the time it takes for your landing page to load. For more information on improving your AdWords Quality Score, see Improving Your Quality Score in AdWords, by my guest Dan Smith.

Google AdWords Provides Nearly Instant FeedbackThe good part about a Google AdWords Internet advertising campaign is the research and analytics that it provides. Success and failure can be easily measured in a much shorter time frame than with traditional online or offline advertising. If the keywords you choose for the AdWords campaign do not perform well, then you have learned something very important—you are using the wrong keywords for your market. This will help you fine tune your marketing and search engine placement campaigns, because you will quickly learn which keywords work and which ones don’t. Google AdWords can also give you an idea of how large your market is by providing statistics on the number of times your ad was displayed and the number of times it was clicked. Google AdWords is Pay as You GoAnd don’t worry about throwing good Internet advertising money out the window. With Google AdWords, you only pay for ads that receive clicks. If your ad doesn’t generate many clicks, there’s no financial loss. This makes AdWords a very inexpensive method of determining which words or phrases are popular with searchers and which are not. It can also help you determine if you are writing effective ads. You can then take your findings and apply them to your website and other forms of Internet advertising to achieve greater success. A refined knowledge of good keywords for your target market can help your website perform better in an organic search engine optimization campaign too. Conclusion: Google AdWords Failure Can Result in SuccessCan you turn Google AdWords failure into success? Absolutely. You just need to learn from your mistakes and turn those lemons into lemonade. Note from Your GuideThe Google AdWords program is, without a doubt, the Cadillac of pay-per-click advertising. Its user interface is more robust and easier to use than any other ad platform I’ve used, and Google offers a considerable amount of assistance, because they want their advertisers to succeed. The more their advertisers succeed, the more money Google makes. Not long ago, the AdWords program added what they refer to as a “Quality Score” that, in addition to the amount you are willing to pay for each ad click, is used to determine where your ad is displayed on search engine results pages. Factors in the Quality Score calculation include the relevance of the landing page to your ad, your click-through-rate for the ad (percentage of times that someone clicked your ad as it relates to the number of times your ad was displayed on a page), and the time it takes for your landing page to load. For more information on improving your AdWords Quality Score, see Improving Your Quality Score in AdWords, by my guest Dan Smit

The Internet is evolving at lightning speed as advanced technology becomes commonplace throughout the world.   The Web has become the most versatile communications medium known to man.   It enables us to buy products from around the globe and research the most obscure topic without leaving our homes.   We are now part of a world where literally everything you imagine is  at your fingertips. The 800 pound gorilla in the room, Google, is at the top of the Internet feeding chain and seems destined to stay there, at least for a while.   Google’s innovative online marketing programs are the best deal around for businesses that want to attract a large volume of motivated visitors to their Web sites .   If you don’t already know about it, you owe it to yourself and your company to get on-board with Google AdWords – a marketing program on the cutting edge of modern technology that actually delivers what it promises, IF you know how to work the system. AdWords is an advertising tool that a rapidly growing number of businesses and marketing professionals are using to generate highly targeted online leads for their products and services.   Adwords uses a Pay-Per-Click system, meaning that you pay Google every time someone clicks on your ad.   It’s really not expensive considering that not many keywords are over $5. 00 and a lot are under $1. 00.   Sounds like the ultimate advertising tool, right? It can be, if you (or your online marketing vendor) understands the numerous tricks to get your ads ranked higher and noticed by your best prospects.   For those who want to boost sales by improving their online lead generation skills, here are the top 10 useful tips for Google AdWords. There should be a viable online market for what you do before you start. You can go to google. com/trends and type in keywords that you believe encompass your business. If the trend is going downhill you may want to rethink your online business model. Once you know that you have a target audience, you need to figure out what they are searching for (keywords). You can use the keyword tool in AdWords to see what keywords are most popular and which ones attract the most traffic.  Another helpful site is www. askhowie. com/freewords.  This site shows you what the top keywords are in that market. Put someone in charge of your AdWords campaign. If there are too many people working on these campaigns, you won’t be able to see what trends are happening because they will be changed too often without notice. There is a lot to know about AdWords  so it’s best to put someone in charge that will spend time researching and implementing a cohesive strategy. Tip: The AdWords Learning Center is a huge help! You can study all there is to know about AdWords in either text or multi-media format, whichever works best for you.  There are quizzes for each lesson to assure that you are absorbing the information.  This is a great way to begin because it helps you learn the basics quickly so that you don’t make novice mistakes. Quality scores matter! You should not have every campaign going to the same page on your Web site.  Direct them where you want them to go.  They aren’t going to sign up for your newsletter if they are landing on the contact page.  If you test an ad for a month and it has received little or no clicks, either delete or pause it, because it is affecting your quality score.  Don’t bid on keywords that people aren’t using.  If there are no impressions, there will be no clicks. Don’t assume you know everything there is to know about AdWords. It seems easy at first, but the more you learn about it the more complicated it gets. A great resource is AdWords for Dummies. The goal is not who gets the most clicks! You want people to either buy a product, become a lead, or sign up for something. You must make sure that your landing pages are interesting and full of content.  Web surfers are impatient.  Make sure all your links and buttons are functioning properly. Writing ads can be tricky. It’s hard to tell which ones are getting traffic because of what they say.  The best way to “test” ads is to do different ad variations.  Use the same content but change it around a little.  See what works better, such as numbers or text.   Just put yourself in your target audience’s shoes.  Think about what you would look for and apply that to your ads. Google automatically rotates them and shows them when the search is most relevant for that ad.  Then you can compare and see which one is getting more clicks.  Take your time…Rome wasn’t built in a day. Don’t think you can be tricky and use keywords that have absolutely nothing to do with your ad. Google has figured you out.  Your ad will be considered irrelevant and moved to the end of the sponsored list, or Google will stop showing your ad all together.  Make sure your keywords match your ad. Make sure your ad is relevant to your Web site. For instance, you cannot claim that you are the best at something without having a third party confirm it on the landing page of your Web site.  You also cannot offer Free downloads or 50% off of a product if that information is not available on the landing site.  And of course, the trick of all tricks, having something like Paris Hilton Pics as your headline will not work. Not only will you get into trouble with Google, you will be paying for clicks and no one will be taking action on your Web site.  These practices could have your ad placed at the end of the sponsored list or not shown at all. Don’t put all your eggs in one basket. If your ad is doing well, it doesn’t mean that you should only do one campaign.  If your ad is doing poorly, don’t give up.  It takes a lot of time and patience to make an AdWords campaign work.  The key is to switch things up until you hit the sweet spot.  You’ll never know what really works until you try a little bit of everything.