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Posts Tagged ‘Conversions’

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www.speedppc.com Landing pages with low conversions are deadwood. If you’ve invested a ton of money on it, then it’s a double whammy. As well as an expensive landing page, you’re paying for clicks that aren’t converting potential customers. You might have healthy click-through-rates, but your landing pages could be bouncing your visitors as quick as your ads are sending them. The money’s all going one way, and you’re not the one ending up with it! There’s a new way to stop your campaigns bleeding money, and it’s simpler than you think. The Solution www.speedppc.com

Are all landing pages created equal? Of course not. Different landing pages serve different functions. If you have a blog, then every page is a potential landing page and they are all effective, because they give the reader access to your rss feed sign-up, advertising to click on, mailing list sign up, social bookmarking options, and more. However your PPC landing page needs to funnel its viewers to take a predetermined action. This means that your PPC landing page needs to be focused and compelling. Here are some effective ways to use your PPC landing pages 1. List Building List building can be effectively done with your PPC campaign. The reason for this is simple, you will only have people view the landing page, that are searching for certain things that relate your list. In other words, if you are dealing with golf clubs, people searching for cat pajama’s will never see your landing page. This means that your list building efforts will be able to not only increase the size of your list, but also help it to become highly targeted. This ensures that the people on your list are already pre-qualified, because they are searching for products or answers that being on your list can provide. 2. CPA’s There are quite a few CPA’s or Cost Per Action ads, that you can make money from simply by getting targeted traffic to enter their email address or phone number. As long as the landing page converts at a rate high enough to turn a profit, then CPA’s are a great way to go. 3. Product Sales/Affiliate Marketing If a direct sale is what you are looking for out of your PPC ads, then you still need to be building a list. This is because most internet buyers need to see an offer anywhere from 5 to 8 times before they actually make a purchase. This means that while you need to be promoting your product, you also need to be adding people to your list. You can do this by having a squeeze page and/or list sign up form on every page that your visitors can access. It is becoming more popular and more effective to allow some navigation between 5 or more pages all relating to the target product. Therefore, you can directly promote the product on the landing page, and have an opt in box on every page. That maximizes that chance that visitors will either sign up for your list so that they can purchase the product later, or simply buy it now. Regardless of how you are using your PPC landing pages, one thing must remain true. The page itself, must have a clear call to action. If you are paying for every person that sees your PPC landing page, then you need to get something out of as many of these clicks as possible. If you fail to do so, then you are wasting your PPC advertising money and your time. For more information on Squeeze Pages check out www. Ezminisites. com/members

People generally concentrate on attracting traffic to their websites, but what majority of the website owners do not realise is that, just attracting visitors is not enough. It is important to be able to convert those leads into sales. What point is it if there are 1000 visitors but only 2 who actually purchase your product or service?  It would be better if you only have 100 visitors to your site, out of which 10 actually buy the product. In order to be able to convert visitors to your site into actual customers, you need to create a video landing page wherein the visitors can see a small video clip describing the product and its benefits followed by calls to action such as “Have a free trial” or “Buy now”. To convert leads into sales is not as difficult as many of us assume. In fact, it is quite a cakewalk with the help of a video landing page, however, it is important to follow certain steps that have been listed below. The video clip should be short and to the point. A 2-3 minute video clip is enough to hold the attention of the visitors. If the clip is long, visitors tend to just close it and move away. There can be multiple small video clips at small intervals rather than one big video clip. All the important and relevant information should be covered in the video landing page so that the visitor gets a thorough idea of what he/she has to gain from the product. A professional web designer should be hired to design the video landing page. Important benefits need to be highlighted by using big fonts and different colors. While seeking visitor information, only simple and relevant questions should be put forward. Asking for the name and email address is good enough. Visitors do not like to fill in too many details that are personal. When the visitor actually goes in to buy the product, you can ask for more information. The voice and accent of the video spokesperson should be clear and distinct so that the visitor has no problem in understanding what is being said. The spokesperson should look decent and presentable. He should talk in a personal manner as if he/she is directly conversing with you. You must place many calls to action on the page so that the visitor can have access to it easily while going through the page. Provide all contact information, terms and conditions to the visitor so that they can easily put forward questions to you, if any. After the customer has bought the product, there should be a page that confirms the purchase and provides details of delivery. Also do not forget to thank the customer. These are simple steps that can help you in converting leads into actual sales. You can create different video landing pages and post them on the Internet and see which yields better results and then stick to that one.

A video landing page is an innovative means to encourage visitors to know more about your business and products. In many instances the ideal situation for you is to get your visitors to buy something, but not always.   In majority of the cases, your visitor is already interested in what your website has to offer as they linked to it by pressing on an ad. In such an instance, if you have a video landing page to greet your visitors and to let them know how your product or service is ideal for them, then you have already won half the battle. Even if your visitor does not purchase at that very moment, your video landing page can at least get your visitor to make a small commitment to your product by supplying their contact information. Significance of a Video Landing Page It is a well-known fact that a video landing page can dramatically boost a website’s sales and conversions. This implies that not only can you get more direct sales through a professional video landing page, but  can also create a powerful branding impact on your visitor. Some people might not be quite ready to commit to a purchase today, but the fact that they have spent a bit of time on your landing page im they will likely remember you when they are ready to buy.   It is easy to just ignore a boring banner ad, but videos are exciting and can keep people’s interest for at least a few minutes. Triple your Conversion Rate through Video Marketing Some people claim to have tripled their conversion rates by using a professionally created video landing page on their websites. It is likely that as more and more websites use video landing pages, visitors will get used to them and there will be a bit of a drop in overall conversion rates.  Despite this, there is no doubt that even when the novelty wears off, video marketing will still remain more effective than anything that has gone before. The days of the static web page are more or less over. If you are serious about boosting your sales and conversion rates then you will certainly want to at least consider adding a video landing page to your website. Maybe you are worried that this is all just a fad that will pass? Well, this form of advertising is certainly becoming increasingly popular, but with good reason; it works.   If you have an amateur blog or want to sell things to your relatives then you might still get away with that; otherwise something with a bit more oomph will be required to get visitors doing what you want them to do. A professional video landing page could be just what your website needs!

Your PPC landing pages becomes is extremely important if you don’t want to be flushing money down the toilet. Since you are paying for each click that brings a visitor to your website, you need to make syou are getting the most out of your landing page. If you do not optimize your landing page, then you are losing money in two ways. You are not only losing the money that you spent to get that person to your landing page, but also losing potential profits from the actual sales. To ensure that your page is optimized, you need to make sure that you are following some basic rules of PPC landing page optimization. Are you still using your homepage for your PPC landing page? This is a common mistake that most people still make. The problem with using your homepage is that people do not want to search for the information that they need. They want it handed to them, so do not make them work for it. Give them what they want, without delay so that they do not loose interest. It’s also a nice bonus that making a single page or several pages is much easier than creating a full-fledged website. Your landing pages also need to be unique to the product. Most people get lazy and have several if not all of their products on one landing page. This is a problem because your landing page needs to create a specific action, and this becomes difficult when you give the visitor so many different options. Only include information that is pertaining to the product that they wanted to know about when they clicked on your PPC ad. Your landing page also needs to be consistent with your PPC ad. Most people do worry about optimizing their landing pages, which hurts overall conversion rates. You spend quite a bit of time creating your 3 line PPC ad, and you should do the same with your landing page. This helps create a connection between the language in the ad and landing page. This also makes it easier for your visitors to follow. Don’t be greedy with your visitors information. A common mistake is to ask for quite a bit of information before you make the sell. All you really need is the visitors first name and email address so that they can be added to your list. By asking for too much information, you visitor will likely leave your landing page without ever making the purchase. You also need to keep your landing page simple. Graphics are fine as long as they do not slow the load time down by much. The longer it takes for your page to load, the larger the chance that your visitor will click away from your page before they even see your offer. By creating a simple and sleek page, you will not only cut down on the load time, but also make the landing page look more professional. By following these simple tips to optimized PPC landing page creation, you will ensure that your conversions are high and your profits are higher.

Getting the best out of your landing page can be a little bit tricky at times. What do you do when your clickthrough rate, conversions and leads are not delivering as you think they should? Create another landing page (LP) and compare it to the first. A/B testing is a great way to see how people respond to different landing pages. What is A/B Testing? It is a test methodology in which you split your traffic into two groups, and direct each group to different destinations. In order to be statistically meaningful, the first visitor goes to location A, the second visitor goes to location B, the third visitor goes to location A, and so on. A/B testing is also used to track ROI and highlight areas that could benefit from usability improvements. If you’re using online marketing software, it should be able to generate reports that pinpoint which versions of your landing pages are performing as desired. Setting Up and Using The A/B Test By dividing your audience into two groups, you are able to see both your landing pages at work side-by-side. The alternate LP should have only one change made as compared to the original (thus isolating the variable you wish to test). One example of A/B split testing is this: Let’s say you want to determine the best call-to-action to use. On one LP, you may have a simple “click here” button that doesn’t detail “why” to click. On the alternate LP, you may give specific instructions such as, “click here to subscribe” to your email subscription list. By creating the two landing pages exactly the same EXCEPT for the “click here” button description, you are able to see exactly which one works best for you. Areas to Test Some of the most common areas marketers test include: Content Offers Headings Banners Colors Images Call to action Layout Each of these elements can affect the success rate of your landing page, and your entire campaign. Running a test on each one of these elements one at a time through the testing period will provide you with the knowledge of what is working and what is not. Don’t ever assume that one is working better than the other without running them both in their own test cell. What you expect may not always be what you get. Usually landing pages are hidden from organic search during A/B testing to make sure that your email marketing campaign or PPC campaign is the only contributing factor generating the leads. It is too easy to lead people astray onto other parts of your website before completing the test if there are other links that could be used during the testing phase. Tracking Results Set up different tracking codes for each landing page. By comparing clickthrough and conversion rates between the two groups, you will be able to mark which landing page was the winner for the test. Accurate Results The strength and size of your sample and data will determine the length of your tests. You will usually want to shoot for 200 responses for each landing page –100 at the bare minimum. You should never make changes while in the middle of a test, simply because you will never know for sure what worked out and what did not. One small change could affect your results tremendously. After the Test: Getting the best out of your landing page can be a little bit tricky at times. What do you do when your clickthrough rate, conversions and leads are not delivering as you think they should? Create another landing page (LP) and compare it to the first. A/B testing is a great way to see how people respond to different landing pages. What is A/B Testing? It is a test methodology in which you split your traffic into two groups, and direct each group to different destinations. In order to be statistically meaningful, the first visitor goes to location A, the second visitor goes to location B, the third visitor goes to location A, and so on. A/B testing is also used to track ROI and highlight areas that could benefit from usability improvements. If you’re using online marketing software, it should be able to generate reports that pinpoint which versions of your landing pages are performing as desired. Setting Up and Using The A/B Test By dividing your audience into two groups, you are able to see both your landing pages at work side-by-side. The alternate LP should have only one change made as compared to the original (thus isolating the variable you wish to test). One example of A/B split testing is this: Let’s say you want to determine the best call-to-action to use. On one LP, you may have a simple “click here” button that doesn’t detail “why” to click. On the alternate LP, you may give specific instructions such as, “click here to subscribe” to your email subscription list. By creating the two landing pages exactly the same EXCEPT for the “click here” button description, you are able to see exactly which one works best for you. Areas to Test Some of the most common areas marketers test include: Content Offers Headings Banners Colors Images Call to action Layout Each of these elements can affect the success rate of your landing page, and your entire campaign. Running a test on each one of these elements one at a time through the testing period will provide you with the knowledge of what is working and what is not. Don’t ever assume that one is working better than the other without running them both in their own test cell. What you expect may not always be what you get. Usually landing pages are hidden from organic search during A/B testing to make sure that your email marketing campaign or PPC campaign is the only contributing factor generating the leads. It is too easy to lead people astray onto other parts of your website before completing the test if there are other links that could be used during the testing phase. Tracking Results Set up different tracking codes for each landing page. By comparing clickthrough and conversion rates between the two groups, you will be able to mark which landing page was the winner for the test. Accurate Results The strength and size of your sample and data will determine the length of your tests. You will usually want to shoot for 200 responses for each landing page –100 at the bare minimum. You should never make changes while in the middle of a test, simply because you will never know for sure what worked out and what did not. One small change could affect your results tremendously. After the Test: A/B testing should be an ongoing component of your campaigns. Learning from tests repeated over time will help you optimize your landing pages to their fullest potential. Once you get the results from the first test, you need to test the next area, then the next, and so forth. As your testing continues, you will know precisely the areas in need of change to create bigger and better results and conversions. A/B testing should be an ongoing component of your campaigns. Learning from tests repeated over time will help you optimize your landing pages to their fullest potential. Once you get the results from the first test, you need to test the next area, then the next, and so forth. As your testing continues, you will know precisely the areas in need of change to create bigger and better results and conversions.

Your website is a useful tool for making sales in your sleep, but could it be making even more money for you during those twilight hours?
Every good marketer knows: The MEDIUM is the MESSAGE.
When someone is reading your sales copy and about to make a purchase, all they really get from you socially perhaps is some cleverly written text that outlines the features and benefits that state why they should go ahead and take their credit card out of their wallet.
What if you could up the ante and reach those prospects on a heightened, more emotional level?
You can! How?
Use surprisingly affordable professional voice overs on the landing page or sales page.
Voice overs help to build trust and make an instant connection with the people who visit your website.
Adding a voice over isn’t just another bell or whistle to your website, you’ll be ingeniously employing another medium to help you communicate your message, in this case, delivering your message using audio via your website.
By getting up close and personal at the point of sale, you’ve found another way to persuade prospective customers to buy, and as a bonus, have also given the world a better idea of who your company is through audio branding, using the human voice to start a favorable relationship that is profitable and engaging.
And. . . like most people, you’re probably strapped for time and likely haven’t given too many “outside the box” ideas any consideration, but that’s where voice overs could really strike gold.
The majority of people haven’t considered (let alone know about) strategic placement of professional audio on landing pages & sales pages.
What could be better than a more personalized approach to welcome the visitor to your site and set the tone for a potential sale?
You can achieve that human connection by using the intimacy and power of the human voice by way of a voice over recording that puts your customers at ease when they are deciding whether to continue on, their visit ideally resulting in a purchase made at your website.
In short, adding a voice over to your sales & landing pages will:
1. Make your website more human
2. Encourage prospects to buy
3. Give the impression that you are present
You’ll notice a dramatic difference in how you can communicate with prospective buyers and establish a personal relationship without having to do the initial networking.
You may also see an increase in your conversion rates which is after all what you’re going for, right?
What should your voice over recording say?
Take a good look at the copy on the sales or landing page. Your voice over should be a conversational representation of the words on the page without “reading” the words on the page.
What I mean by this is that your voice over should elaborate on the points, not regurgitate them just as you would present a PowerPoint presentation. You may not read the slides verbatim, however, you do regard the bullet points on the slides as a guide and touchstone to move the conversation along and way of reinforcing the principal message leading to a successful conversion.
Once you have scripted your message, most messages being about 1 minute to 3 minutes in length, the next step is to have it professionally recorded either by an experienced “voice” actor or by you in a decent sound studio.
You can hire freelance professionals easily online, just post a job on a voice talent directory.

Image taken on 2009-01-12 17:43:05 by affiliatesummit.