Posts Tagged ‘Design’

How Your Graphic Design Could Be Killing Your Sales


www.directresultsinteractive.com Your website, graphic design could be killing your sales. Learn how graphics play a significant role in conversions and web sales. As well as how to improve your sales through good graphic design. See these case studies.

Il Design dei Testi nelle Landing Page


Guarda questo video per scoprire come “formattare” i testi delle tue Landing Page per renderli più efficaci e persuasivi!

Small Business Website Design


www.internetclover.com We offer small business website design services – we build websites for small businesses that actually generate traffic. These are business building websites! And, if they don’t generate traffic then we give you your money back! How many web designers do you know who guarantee their work in this way?

One Squeeze Page BIG Design Mistake Most People Make


www.DirectResultsInteractive.com A big design mistake most people make when designing a squeeze page. … “internet marketing” “make money online” “ashley ryan” “squeeze page” “landing page” “sales page” “squeeze page design” “landing page design”

Website Layouts ! the design of the page squeezes up when page is not maximised?

using front page 2000 is there a setting or some code that will allow my page to keep its shape then the page is resized, i have tried so many different things, please help ! when i move the page around all the images overlap and the design messes up, any help would be great !

How Do You Design an Affiliate Marketing Website?

Affiliate marketer has become one of the most effective ways to advertise online. It is also one of the easiest ways for anyone with a website to make a profit online. AffiliateMarketing is an agreement between a merchant and a website owner. The website owner, or the affiliate, allows the use of their site for the promotion of the merchant’s products by linking to the merchant’s website. In exchange, the merchant pays a commission to the affiliate on all sales generated by the affiliate. Every time someone clicks on the link on the affiliate website and proceeds to make a purchase, the affiliate gets a commission. The merchant will pay the affiliate only when a customer clicks on the product link and makes a purchase. Affiliate marketing programs are described as a win-win situation for both the merchant and the affiliate because of the pay-for-performance scheme. Both the merchant and the affiliate enjoy some benefits in affiliate marketing. There are many benefits on the merchant’s side. It gives the merchant a wider market in which to advertise a product or service. Affiliate marketing will give the product or service the maximum exposure that it may not get with other traditional advertising techniques. The more affiliate sites a merchant has, the higher the traffic, which can convert to sales. Affiliate marketing is the equivalent of having an army of sales people who will do the advertising and will only get a commission if a customer purchases. Meanwhile, since an affiliate marketing relationship is a win-win situation, the affiliate also enjoys many benefits. Foremost among these is the easy way to make a profit. For more details go to www. money-secret-exposed. com  The affiliate can earn by having an ad or link to the merchant’s website, which prospective customers will hopefully click and proceed to make a purchase. As soon as the customer clicks on the ad on the affiliate’s site, is redirected to the merchant’s website and goes on to buy that particular product, the affiliate earns a commission. The more referrals there are the more profit for the affiliate. Affiliate marketing is an excellent way to earn money while at home. There are virtually no production costs. The product is already developed and proven by the merchant, and all you have to do to be finding, as many prospects as you can that will bring in the profit for both the merchant and the affiliate. Affiliate programs are usually free to join, so affiliates do not have to worry about start-up costs. There are thousands of products and services you can choose from. You can find affiliate programs for every product under the sun. Surely, there is a product or service out there that is relevant to your website. In addition, there is absolutely no sales experience necessary. Most affiliate programs offer excellent support when it comes to providing marketing material. For more details go to www. myspace-marketing-secret. com . The simplicity of affiliate marketing allows you to be an affiliate marketer at the least cost and the most comfort. You can even build a successful affiliate marketing business right in the convenience of your own home. In affiliate marketing, your responsibility is simply to find prospects for the merchant; you do not have to worry about inventory, order processing, and product shipping. These, along with customer service support are the duties of the merchant. www. ppc-profit-marketer. comwww. success-affiliate-marketing. comBecause of the global reach of the internet, you can easily find thousands of prospects. You can intensify your advertising campaign by exploiting more aggressive and productive strategies such as viral marketing. By attracting more prospects, you also maximize your potential to earn. Another benefit of an affiliate marketer is the minimal risk involved. If the product you are advertising is not making money then you can dump it and choose another. There are no long-term binding contracts tying you to products that are not making enough money. All the same, the best benefit of being an affiliate marketer is the opportunity to increase your income; and you can make a profit even if affiliate marketing is only a sideline business. With your own affiliate business, you can earn easily earn extra income, although you do have to exert effort and use your imagination to maximize your earning potential. Indeed, affiliate marketing is one of the simplest and most effective business opportunities on the web today.

I AM A AUTHOR

Internet Marketing Website Design Traffic Promotion


In this video I’ll show you how you can easily manage articles, news, video pages, blog posts and other web pages within your website. One of the most important thing when it you build a website is how easy and simple it is to manage your website.

Top 10 eMail Newsletter Design Best Practice

eMail Newsletters are very measurable and flexible, but without Best Practice rules and industry benchmarks, how do you know what improvements to make and how your results compare with what’s possible to achieve? A recent Jupiter Research survey provides the following industry average benchmarks for eMail Newsletters: 88% deliverability 20% open rate 9. 5% click-through rate 1. 1% conversion rate Compare these statistics to your own campaigns. Is your eMail deliverability poor? Then you should reduce your number of images, remove words which could be seen as spam, and put Whitelist requests in every one of your eMail Newsletter campaigns. Do you have a low open rate? Then the sender address needs to be clearer, the subject lines need to be more interesting and you need better content. If people are not expecting good content, then in the end they won’t open it at all. Are prospects opening your Newsletter but not visiting your website ie do you have a low click-through rate (CTR)? Then you may want to offer more incentives to or add more links to the landing pages. The 10 Best Practices are described below, and are presented in the form of a scorecard. I suggest that as you read each of the Best Practices, you consider your own eMail Newsletter give it a running score. Each bullet point equals one point, so a perfect grade would be a score of 4 in each of the 10 categories, making a possible 40 maximum score. The objective is to emphasise the importance of balanced, usable and ultimately effective eMail Newsletters. Your Newsletter should have a respectable score in every category, rather than over-emphasising one or two areas or leaving out other areas completely. 1. eMail Newsletter delivery The eMail is delivered to the inbox The eMail includes a prominently placed Whitelist request The eMail is sent at regular intervals The eMail is delivered to the inbox at an best day/time 2. From Line The eMail From line clearly identifies the sender The eMail From line is instantly recognisable to readers The eMail contains both a display and an actual From address The eMail From addresses are consistent from eMail to eMail 3. Subject Line The eMail Subject line is engaging and contains benefits The eMail Subject line features something unique in the current issue The eMail Subject line places the most important information first The eMail Subject line doesn’t contain spam words 4. The Preview Pane The eMail preview pane includes a prominent, recognisable logo or brand or company name The eMail preview pane includes a strong, benefit-oriented headline or title The eMail preview pane includes a link to view the eMail online The eMail preview pane engages the reader even if the images are blocked 5. First Screen The eMail includes an engaging opening paragraph specific to the issue The eMail comes from a real person The eMail includes a table of contents specific to the issue The eMail table of contents includes links to each item 6. Look & Feel The eMail has a design that’s engaging and draws the reader in The eMail has a design that’s consistent with the landing pages The eMail uses images judiciously, to add to the reader’s experience The eMail is easy to skim, with short paragraphs, bullet points and white space 7. Newsletter content The eMail provides benefit-oriented content that is written in an engaging manner The eMail engages readers with things like surveys, polls, links to discussion boards etc The eMail follows the 60/40 rule, with 60% of the content being editorial and no more than 40% promotional The eMail is a manageable length to read online – 2 to 3 printed pages 8. Business Goals The eMail has a clear, recognisable business goal The eMail content supports this business goal 100% The eMail includes multiple calls to action The eMail calls to action are effective but not too pushy 9. Footer The eMail includes a mechanism to allow readers to unsubscribe The eMail provides a link to a subscription management page The eMail includes a full address for your company The eMail includes a copyright notice 10. Other The eMail is delivered on a schedule consistent with what subscribers were told at sign-up The eMail content fulfils the expectations set for the readers at sign-up The eMail includes a “forward to a colleague” call to action The eMail includes a mechanism allowing those who receive a copy from a friend to subscribe Elaborating on the scorecard1. email Newsletter delivery Getting through Internet Service Provider (ISP) filters requires the use of technology and the development of human relationships – most eMail service providers (ESPs) provide both. However, it’s much harder to get through PC filters like Microsoft Outlook, McAfee and Cloudmark. Your best strategy is to ask readers to “Whitelist” your eMail Newsletter by adding your From address to their address book. The correct timing of sending out the Newsletter is vital. It should be sent at regular intervals and delivered at an appropriate time and day (weekdays during business hours for B2B markets). 2. From line The From line of an eMail Newsletter should clearly identify the sender and be quickly recognisable to the recipient. Surveys have shown that readers start by looking at the From line. Engaging readers at this point has been shown to increase open rates. You should actually have two entries in the From line – the display or “friendly” From address and the actual From address. Here’s an example: From: Daily News (dailynews@edailynews. com) In this instance, “Daily News” is the display From address; and dailynews@edailynews. com is the actual From address. Most readers will see the display from address; but AOL and some other eMail clients show only the actual from address. The actual From address is used in the desktop client’s “Whitelisting” menu that we described above. It’s important that both From addresses feature your company/brand prominently. It’s also important that both are consistent from one broadcast to the next, so that your readers recognise your eMail Newsletters. 3. Subject line The subject line must be engaging, benefit-oriented and it needs to refer to the content of the Newsletter. The key message should be first; and subject lines must be short. Avoid using spam words and over-the-top claims. 4. Preview Pane The majority of readers use a horizontal preview pane, which only shows the top 2” or so of the Newsletter. This area is vital in engaging readers. An instantly-recognisable logo is important; along with a strong benefit-oriented headline or Newsletter title. Image blocking is getting more prevalent, so it’s essential to include a link to view a web version. The eMail Newsletter should come from a real person or real people and it should not appear to be automatically generated. Make sure that the key messages are visible in the preview pane, even if the images aren’t visible. There should be a table of contents that is specific to the issue. Here are some examples of good and bad contents tables: BAD: Top StoryGOOD: Top Story: Interview with Norman Campbell, MD of eMarket2 BAD: Case StudyGOOD: Case Study: How eMarket2 increased turnover by 100% BAD: Special OfferGOOD: Special Offer: Save £100 on our eMail Marketing White Paper The table of contents should include “anchor” links so that the reader can jump directly to the item or to the landing page with the full story. In our own eMail Newsletter above, the articles are described in a table of contents which appears in the top 2” of the reader’s preview pane. There is also a clear, recognisable logo and options are provided, including web and mobile versions. 5. First full screen The first full screen, which is larger than the preview pane, is another very important area of the Newsletter. It must include an opening paragraph that provides reasons why readers should take the time to read it straight away. If the Newsletter doesn’t look inviting, people will be less likely to read it. Its design must be appealing to the eye and draw readers in. The above “first full screen” is from an eMail Newsletter campaign we created for our client Orange. It’s attractive and inviting, with an opening paragraph that provides reasons why readers should take the time to read it straight away6. Look and feel The design should be consistent with the landing pages, so that there’s no discontinuity. The Newsletter should use images which supports the content. Don’t overuse images. The Newsletter should be easy to skim through, with short paragraphs, bullet points and plenty of white space. In the Newsletter above for our client NetJets Europe, the images fully support the theme ie flying and aircraft pilots7. Content The Newsletter must provide benefit-oriented content to engage the reader. It should encourage two-way communication by incorporating surveys, polls, feedback forms etc. There should be a balance between editorial and promotional words – use the 60/40 rule. The total length should be manageable to read online, usually 2 to 3 printed pages. In our own Newsletter above, the ratio of editorial to advertising is 60:408. Business goals The content of the Newsletter should reflect and support the business goal ie its reason for being. You should be able to clearly justify every item. There should be multiple calls to action and they should be effective but not be too pushy. The panel above is from a campaign for our client Orange, and includes two calls to action 9. Footer Readers expect to find information in the footer of an eMail Newsletter, and some of it, like an unsubscribe mechanism, is required by data privacy laws. Other information is simply Best Practice, like including a link to a subscription management page where readers can change their details. Include your company’s full name and address, and a copyright notice, to protect your content. The above Newsletter for our client Tandberg has a footer which includes the company’s full address and a copyright symbol10. Other It’s essential to match what you told your subscribers at sign-up with what you actually deliver. Make sure that the frequency of broadcast and the content are consistent with what subscribers were told at the outset. It’s a good idea to encourage readers to share your Newsletter with their colleagues. Provide people who receive a forwarded issue an easy way to sign-up themselves. Conclusion Some marketers don’t use eMail Newsletter Design Best Practice. For example, some will hide the unsubscribe link. Others will use excessive numbers of calls to action. These marketers forget that people, not computers, are reading the Newsletter, and they should be treated with respect. Design an eMail Newsletter that’s usable – it should read well, link to landing pages and allow readers to easily unsubscribe.

We are an ?outsourced sales and marketing agency,? specialising in the new business and business development generation. eMarket2 help B2B organisations drive the new business programme within a company with the specific goal of achieving our clients? aspirations and targets for new business growth
Website: eMarket2
Blog: Norm’s 118 LeadGen Blog

Landing Page: Attractive Design & Powerful Content Always Wins

Landing page is the most active zone of a website which is specifically and precisely meant for some purpose or action to be executed (by visitor). Here, most of the traffic is diverted from various sources within and outside the website so that the purpose in concern is fulfilled. We can take the green in Golf as an example where the goal is to put the ball in the hole after the long play of getting the ball near it. Landing page holds a lot of importance and plays a very vital role in a website as it is the page which decides whether or not the prospect would be taking your desired action or not. It can make or break the website as well as the reputation of the business. There are many ways in which the traffic is diverted to landing page for e. g. through search engine marketing campaign like PPC where the traffic is sent to multiple landing page to meet the requirements of the target audience. Here keywords and keywords density plays a major role. Banner ads as well as graphics are also very important tools for sending the traffic to the landing page. Links in email, news letters, signatures etc are also instrumental in bringing in some useful and potential target audience to the landing page. Since landing page is a page in a website which plays a key role in success of the website, there are many aspects which should be taken care of properly before launching the landing page. Design, content and presentation of the landing page matters a lot and it should look attractive and gripping so that the audience coming in is lured to take the action proposed to them. Thus, we can say landing page is the protagonist of the website making the huge difference and playing a huge role in success of the site and therefore, it’s necessary to construct the same keeping in mind the target audience and their needs.

Satya Das
Home based business opportunities

Landing page design for better results

Landing page optimization is the newest and most talked about strategies of internet marketing.   It’s the first step of the so-called “post click marketing”. The design of your landing page can make or break your website’s conversion rate. An effective design helps the marketers to improve their sales and traffic and on the other hand a poor landing page concept can slow you sales. For business. “Squeeze Page(s)” are a single web page with the sole purpose of capturing information for follow-up marketing; that means NO exit hyperlinks. Quality squeeze pages use success stories that the prospect would relate to when making a buying decision. They also use things like color psychology, catchy sales copy and keyword rich text placed with SEO (search engine optimization) in mind. Some advanced marketers even use audio and video on their squeeze page. – source, WikipediaTo design a landing page, some tips can assure you better leads and higher return on investment (ROI). Some tips::Powerful Homepage MessageThe message on your homepage should be specific and audience targeted. It should predetermine your services or addresses specific products for the potential customer. The content on the page must be precise and concise to attract the visitor’s attention. Focus on ClarityNowadays, people are searching on the internet for custom website design or products and services. So, it is important that your homepage must clearly identify your products, competitive benefits, supportive message and have an user friendly interface. Animation, video, interactive widgets, and graphics must be used in the page to illustrate the services and products. Importantly, homepage should not be stuffed. Flash and Interactive 3. 0 Technologies improve customer experienceFlash animation, content, images, banners, slide bars, tabs, etc. are considered as important parts of a homepage. To illustrate company’s competitive benefits, these attractive tools are very helpful for instance, some people are visually oriented. For them, interactive features convey and emphasize the message. This is the essence of “Interactive Web 2. 0/3. 0″. This feature allows the site to use minimum space to get across important content. However, the closest to pure html programming will assure that more people can interact with your website. A rich Javascript website may interrupt interaction with as mucgh as 10% of the audience. Homepage should be easy to navigateThe website must be backed with easy-to-navigate options and buttons. A service-based website must make sure that buttons on navigation communicates the next page content clearly; always meet your visitors’expectation As per Forrester’s “Web Site Review Scorecard” navigation should assure categories and sub categories must be mutually exclusive. The main categories can easily expose subcategories. If you sell more than one service for instance, then you should enable a pull-down menu with showing options for customers. Stay focused: Importantly, don’t make the mistake of offering too many products or services on a single landing page. It is necessary that landing page should stay focused on a single product or message. For a successful landing page design, basic components are required such as extensive research, attractive design, powerful message and focus on clarity.

Robert Smith is author of Roigeeks. For more information about landing page optimization services, landing page design services http://www. roigeeks. com

Landing Page Design: How To Utilize Optimization

Having a Landing Page design that converts well will help you gain those leads to maximize profits from marketing efforts. What is the process in a Landing Page? How can you make it effective enough to generate leads? The answers are down below, just keep reading. Effective Landing Pages need to have information that not only interests readers, but also has to be compelling enough that they want to enter in their email address to get more information from you. What happens is that value is going both ways. Remember that value is a 2 way exchange and that it can’t only go one way. Keep on the lookout of this theory as I’ll be speaking of it much in this edition’s How To Landing Page. The headline must be centered so that the reader can fixate on it at first glance. The sub-heading underneath the headline needs to further support the claims made in the heading. Keep in mind to have the subheading at a slightly smaller and different font size and color. The Landing Page also needs to have keywords that have SEO (Search Engine Optimization) in mind.   The visitor needs to find your Landing Page some way and the best way to get traffic is free traffic.   A great way to get more traffic is to have visitors land on your Landing Page after running a search.   Some internet marketers even use videos and audio in their Landing Pages to further enhance the page and get the readers interest going. Bear in mind that the end goal is to get the email address of someone who is interested. By obtaining people’s email addresses, an agency is able to use follow-up marketing and get a more favorable response rate. Having a person enter in their email address is no small feat. It means that you can market to them later. Gurus don’t always know what’s good or bad. They may not see something that your Landing Page can do. Test things to see what works well for your niche. Get enough unique visitors to your Landing Page and not just page views. Unique visitors count the actual number of people using different IP addresses to see how many people visited your Landing Page.

Source: Landing Page Optimization

paravel design – we build websites.



Image taken on 2009-12-14 12:49:07 by Patience and Fortitude.

Auto Profit Launcher and affiliate marketing Review

Auto Profit Launcher Your  internet marketing shortcut…

Are you new to the world of selling things on the Internet ?  you’ve probably heard of internet marketing.

Internet marketing also known as affiliate marketing, is the art of  promoting and selling other people products on your website or blog for a percentage of the sales price.

Sounds simple, right?
Well, it IS simple…and at the same time, it’s not. Let me explain what I mean.

This extremely short video tells you how it can be a LOT easier, almost literally as easy as pressing a button (a few buttons, really):

Auto profit launcher Review video

The problem with the internet marketing is that most of the  people when they first  starts they pretty much hit the skids right away, unless they’re some sort of genius with zero fear of anything.
FACT: 95% of all the people never get to make money online through affiliate marketing, the main reasons for this is that they think it’s as easy as pushing a button or as changing channels on the television, and then find out it’s not quite so simple.

You see, it’s easy if you know how to do two things:

1) Find a killer product to promote, that you can be reasonably certain will convert (meaning “sell”) well when you send traffic to
the offer, and

2) You can create your own drop-dead gorgeous, professional looking review website to attract visitors and pre-sell them to soften them up before they hit the product sales page.

Most people brand new to Internet business have no clue how to do either one.

So they spend weeks, months  researching how to do it, spend a lot of money and time on “how to” info products , and end up with what it is knowing in the affiliate marketing as the information overload which leaves them  so frustrated and broke that they quit.

Hey, no sense in softening the blow. That’s how it usually works out.

The most common alternative is to hire somebody else to do all of that “grunt” work so you can just sit back, relax and collect the paychecks.
That’s what everybody wants, but the costs will kill you.

Just making your own website can easily cost you $1,500 or more, and that’s if you find freelancers willing to work for peanuts to get everything done.

So what if you want to try promoting 10 different products ? Can you afford the cost of  making 10 different websites?

Even if creating one single website will cost only $ 500 , then your 10 websites will be costing you $5000, can you picture this spending $5000 to start your online adventure ?

That’s why what Andrew and Steven have created is going to blow your doors off.

I won’t reveal it all here, because they haven’t released all of the details yet, but their short introductory video gives you more of the scoop.

Auto profit launcher Review video

Let me just say this…

When you see what Auto Profit Launcher will let you do, you probably won’t believe it.
You don’t need to be a technical genius

You don’t need to have top-notch website design skills

You don’t need to about HTML

You don’t need to know to find a winning product to promote

You don’t have to spend alot of time and money to start making  the commission checks you hear folks hyperventilating about?

No problem. Auto Profit Launcher will let you…

Well, like I said, I won’t spill the beans yet. But I’ll say that you can have your own collection of beautiful websites in less than an hour. MUCH less, in fact.

They’re not releasing this to the public yet, but it’s coming soon. In the meantime, watch this video to get a better idea of how this is going to shake things up:

Auto profit launcher Review video

Best Landing Page Design and Layout


Bryan Eisenberg, best-selling author of “Always Be Testing” and Tom Leung discuss landing page design. They cover the principles of landing page design and how you can use Website Optimizer to find the design and layout that drives the most sales on your site.

Webinar: The 7 Deadly Sins of Landing Page Design with Tim Ash


In this webinar Tim Ash, a leading landing page optimization specialist and author of “Landing Page Optimization,” covers the “7 Deadly Sins” of landing page design… and how to correct them. Watch this webinar to learn best practices and increase your conversions now!