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Tom Leung describes how to implement a variety of testing scenarios using Website Optimizer. www.google.com

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www.homebasedbusinessmadeez.com I picked up this tip from John Reese. It has help me optimize my landing pages, and reduce what I pay Google AddWords for my keywords clicks. If you like to see what else John Reese is sharing visit www.homebasedbusinessmadeez.com

Copyright (c) 2008 Patric Chan
I guess by now you would have heard of Google’s latest keyword feature made available. If you haven’t, here’s the details. . .
Previously, Google does not share the stats of the search for a particular keyword so you won’t know how much volume is being searched for the keyword you’re bidding. With this new Google Adword Keyword Tool, you’re no longer left in the dark.
With this tool alone, you’ll be able to save so much money from other paid keyword tools. Here’s the link, https://adwords. google. com/select/KeywordToolExternal.
I think the best way to use Adwords is to generate leads or build a list by sending the traffic to a ’squeeze page’ or an opt-in page.
However, even with the right keywords, you’ll still need to know how to bypass the “Google Slap” so that you won’t overpay for your ads.
Let me explain – everyone was happy until Google had a new website evaluation system where they came up with a list of things to rank good quality websites. So a lot of people were penalized by it because their squeeze pages are not following the terms.
This is named as the “Google Slap”– a new quality score criteria algorithm that Google set for the advertisers. The damage is this- if you’re getting a click for only $0. 10, it can suddenly jump to $5 a click! When that happens, it’ll be impossible for you to continue advertising because your budget will not permit anymore.
But you don’t have to worry. I’m going to share two ways below on how to have a ‘good quality’ squeeze page that will beat the “Google Slap”. . .
First of all, a lot of people are really confused about landing pages and are convinced that Google is anti-squeeze page and anti-lead capturing. That’s not true.
One of Google’s policies is that, if you’re offering something in your ad that’s “free”, it really must be free. So on your landing page, make sure you’re giving something away for free. For instance, some ads mention ‘free bonus’. But when the visitors goes to their landing pages, there’s a string attached like it’s only free if they buy a product. That’s NOT FREE without a catch.
This goes the same to any description you have on your ad. Believe it or not, Google doesn’t like the salesletter format webpages that we, internet marketers like to use. The primary reason is because there aren’t any navigational links and they think it’s difficult to browse around. So if you can, avoid hardcore salesletters as landing pages.
In your squeeze page, have a link on it to other of your webpages. By doing like this, it makes your landing page seems to be like a ‘real’ website– that it’s not the only page. For me, I put an outgoing link from the squeeze page to my blog, making it more ‘real’.
In a nutshell, regardless of whatever challenges you’re having with advertising through Google Adwords right now, you should never ignore this marketing channel.
By far, this is one of the most powerful ways to get traffic because you’re attracting highly targeted visitor and you’re in control. When I launch a product online, a huge percentage of my customers were from Adwords advertising – that’s how I know it works.

Google’s pay-per-click (PPC) advertising product, AdWords, is the fastest way to advertise online. In fact, it’s one of the top advertising products currently available. While the program is simple, it does require some expertise to fully understand. Using AdWords without the right information can be a costly mistake. 1. Your Google ads will fail if you put all the related keywords in one list. A main goal for anyone using AdWords is to reach significant searchers and gain more Web site traffic. One mistake that many advertisers make is developing a long list of combinations of keywords without actually developing a few useful keywords. Successful Google ads do not necessarily require a lengthy keyword list. When you create an AdWords campaign, try to avoid going “keywords crazy. ” Using generic keywords can cause a campaign to fail. For example, someone searching for a “BMW 3 series” will not enter search terms such as “truck” or “car. ” He or she will use an exact term. Specifically defining the target market of a campaign will increase the success of that campaign. Moreover, combining the right keyword strategy with the right landing page is a key to success. 2. Your Google ads will fail if you have only one AdGroup. Some advertisers not only place all keywords in a single list but they also put all keywords in one AdGroup. This is a mistake because it prevents advertisers from creating an advert that is relevant to the keywords. Even if an advertiser uses the dynamic keywords insertion (DKI), the keywords that are shown in the ad will not be 100% relevant to a searchers query. In one AdGroup, more than one advert can be running, but only one advert from a single AdGroup will be shown at a time. Even though keywords are similar and an advertiser places them into the same AdGroup, every keyword can be searched by different types of searchers. If an ad does not satisfy searchers queries, they will not click on it. Therefore, it is vital to place the right keywords in the right AdGroup. An AdGroup should show the correct ad and should be extremely relevant to the keywords. 3. Your Google ads will fail if you don’t include keywords in the ad text. Some advertisers don’t put the keywords in the ad text. This is a mistake because it reduces the quality score . Additionally, the advertiser will have to pay Google more money for clicks because the ad text is not relevant. This will also deter people from reading the ad because it won’t display the highlighted keywords. Google automatically highlights the keywords that appear in search results. Including keywords in the ad text will draw more attention to that advertisement. This is a clear advantage over ads that do not include keywords in the text. While the addition of keywords to ad text is important, advertisers should be careful not to go overboard with this. It is important to only use one or two keywords in an advertisement because too many keywords can confuse searchers.   Finally, advertisers should try to include keywords in the display URL. For example, using an address such as “http://xxx. com/this-is-keyword” could be beneficial. The display keyword does not have to be a real path or destination on your Web site. Google automatically highlights the keywords that appear in the display URL.   4. Your Google ads will fail if you don’t have a converting landing page. An advertising campaign will not be a success if the wrong landing page is in place. Many advertisers make this mistake, directing searchers from AdWords to their homepages rather than to pages related to the searchers’ queries. Searchers should be directed to the correct landing page that is related to their search, not to a homepage. The landing page should be optimized for the correct keywords and searchers. Providing searchers with exactly what they want on a landing page will likely lead them to purchase the products that they are seeking. If a landing page speaks directly to a searcher’s question, he or she will be more likely to spend money. 5. Your Google ads will fail if you’re not correctly tracking your AdWords campaign. How can an advertiser know which keywords are producing money? Correctly tracking a campaign can reveal this information. One way to do this is to learn to use Google analytics. Carefully using this tool can save advertisers money. It offers information regarding searcher behaviors after they click on an AdWords advertisement. Adjusting a campaign based on this type of information can lead to greater success. There is no need to pay Google for wrong or ineffective keywords. Even if some words seem relevant to a campaign, research can reveal that they are not bringing in revenues and that they should be removed. Tracking competitors is another way to improve an AdWords campaign. Paying attention to the competition can be an important aspect of understanding what works in AdWords. Understanding how to research competitors is vital for advertisers using AdWords. A successful AdWords campaign is about research, information, and improving the campaign accordingly. Avoiding these simple mistakes will help advertisers develop thriving campaigns.

Simply by using Google AdWords marketing to promote a product or service you can make some easy affiliate money; Google also allows you to bid on selected keywords which when submitted to Google will initiate the display of the appropriate advert on the right hand side of the page. The relative ad position depends on the amount of money you pay when a visitor clicks on the keyword you are bidding on couple with the level of your daily ad budget. Google AdWords marketing will also perform a quality score calculation. In short, the more that you pay to Google per keyword click, coupled with a high daily budget value for your AdWords campaign, the higher up your ad will appear. It is quite possible for someone with a higher quality score value to achieve a superior ad position yet still pay less per click than others. In answer to the obvious question, the Google AdWords quality score is a means of determining the all important click through rate. A percentage based calculation the click through rate calculates exactly how many clicks your ad has received cross checked against how frequently the ad has been displayed; it is therefore in your own interest to make your ad as interesting as possible to encourage a higher click through rate. The quality of your landing page also forms part of the Google quality score calculation; this is the page visitors will see once they click on your ad. The greater the relevance this page has to the keyword bid the better, little connection with the keyword you choose to bid on will provide you with a low score in this area therefore contributing less to your quality score. Also, while using Google AdWords marketing, Google will also factor the suitability of your ad in relation to the search as part of your quality score. If your ad displays significant relevance to the search terms specified it will gain a high score and contribute considerably to the overall formula and improve your quality score. A low relevance rating to the search terms employed will lower the values in this part of the formula and also your quality score. Getting used to Google AdWords marketing can be difficult; there are many factors they take into consideration without explanation and it is recommended that you become familiar with the various tips and tactics before you run any type of AdWords campaign. Using the right low cost software to locate profitable keywords is worth consideration Using Google AdWords Tools can make life easier by getting your website noticed and generating a steady stream of traffic. Ensuring your site is properly search engine optimized is one way to achieve this along with building a steady supply of backlinks from authority sites. If you are unable to optimize your site in this way either through lack of time or knowledge then Google AdWords may be right for you, it may seem a little complicated but it still beats learning search engine optimization as well.

Pay Per Click advertising is a very popular method used by many experienced affiliate marketers. While it can be a very successful technique, it can also be overly expensive when not done properly. Today I will try to explain to you the basics of Pay Per Click, but I would highly suggest you try to get more in depth on the topic prior to beginning your first campaign. What is Pay Per Click? Pay Per Click (PPC) advertising has been made famous by search companies like Google or Yahoo. It allows you to place your ads on various participating sites, and pay a fee based on the number of times your particular ad is clicked. Google Adwords is the most well known and trusted of the PPC engines in use today. Website owners allow the ads to be placed on their site in exchange for a portion of the fee collected by Google when someone clicks the ad. Google handles all of the processing and money exchanges and you get to place your ad on highly visited sites without having to broker a deal yourself. What Are Keywords? Pay Per Click engines like Google Adwords work in several different ways, but the most common is by what we call Keywords. A keyword is a term that is associated with your site, that you would like to use to trigger your ad. For example; you run a World of Warcraft Leveling Guide site, and you know that people will be searching on Google for the phrase “WoW Leveling”. “WoW Leveling” would be considered your keyword. Keywords are the foundation of a PPC campaign and will determine when and where your advertisements will surface. To find out what keywords your competitors are using and lighten your workload, you can use sites like Keyword Spy (my favorite). Setting Up a Campaign When creating a PPC advertising campaign, there are several parts to the campaign that you must design. Each step is an intricate process and requires research in order to keep your costs down. The first step is to research keywords and find the terms that you would like to use to trigger your ad. Once you have your terms selected, you can most on to creating the actual advertisement. Google and Yahoo allow for text ads, video ads, and banner ads. The most common type is the simple text ad. You have probably seen these types of ads down the right side of Google when you do a search. Text Ads require three lines of text and are your chance to sell the product. You need to make the ad enticing and with very limited space. There are entire ebooks on the subject of creating PPC ads and how to write the best copy, we will not go in depth as this is a basic introduction to PPC. However just keep in mind that even professionals are constantly testing multiple ads and everyone at some point or another will write a dud. Once you have your keywords and ads fleshed out, you simply need to make a bid on the keyword. The bid will determine how you rank within the results for any specific keyword. If 100 people are bidding on the keyword “WoW Leveling”, and you bid less than they do, your ad will not show. The actual algorithm is somewhat more complicated than that, but bid price plays a large factor in how you place on Google. The Google Quality Score The other major factor that goes into how your ads rank on Google is the Google Quality Score. Google assigns a score to your landing page based on an unknown series of criteria. The quality of your ad (having the keyword in the title) and the content of your landing page seem to be the most important. The higher your quality score, the less you will pay per click to advertise on Google. Again, whole books have been written on optimizing Google quality score, so we won’t delve any deeper onto the subject. What to take away PPC Advertising can be a great way to gain traffic to your sites. However, it is not wise for a new affiliate marketer to rush in head first. If you use the wrong keywords, create horrible ads, or bid too much for your advertising, you can spend a lot of money in a very short period of time. Read up on the subject, look into how to select your keywords and write proper ads, as well as how to increase your Google quality score before you get started. If you do the research, you will be able to use Google Adwords to bolster your affiliate marketing business and make a substantial income doing it.

Pay Per Click advertising is a very popular method used by many experienced affiliate marketers. While it can be a very successful technique, it can also be overly expensive when not done properly. Today I will try to explain to you the basics of Pay Per Click, but I would highly suggest you try to get more in depth on the topic prior to beginning your first campaign. What is Pay Per Click? Pay Per Click (PPC) advertising has been made famous by search companies like Google or Yahoo. It allows you to place your ads on various participating sites, and pay a fee based on the number of times your particular ad is clicked. Google Adwords is the most well known and trusted of the PPC engines in use today. Website owners allow the ads to be placed on their site in exchange for a portion of the fee collected by Google when someone clicks the ad. Google handles all of the processing and money exchanges and you get to place your ad on highly visited sites without having to broker a deal yourself. What Are Keywords? Pay Per Click engines like Google Adwords work in several different ways, but the most common is by what we call Keywords. A keyword is a term that is associated with your site, that you would like to use to trigger your ad. For example; you run a World of Warcraft Leveling Guide site, and you know that people will be searching on Google for the phrase “WoW Leveling”. “WoW Leveling” would be considered your keyword. Keywords are the foundation of a PPC campaign and will determine when and where your advertisements will surface. To find out what keywords your competitors are using and lighten your workload, you can use sites like Keyword Spy (my favorite). Setting Up a Campaign When creating a PPC advertising campaign, there are several parts to the campaign that you must design. Each step is an intricate process and requires research in order to keep your costs down. The first step is to research keywords and find the terms that you would like to use to trigger your ad. Once you have your terms selected, you can most on to creating the actual advertisement. Google and Yahoo allow for text ads, video ads, and banner ads. The most common type is the simple text ad. You have probably seen these types of ads down the right side of Google when you do a search. Text Ads require three lines of text and are your chance to sell the product. You need to make the ad enticing and with very limited space. There are entire ebooks on the subject of creating PPC ads and how to write the best copy, we will not go in depth as this is a basic introduction to PPC. However just keep in mind that even professionals are constantly testing multiple ads and everyone at some point or another will write a dud. Once you have your keywords and ads fleshed out, you simply need to make a bid on the keyword. The bid will determine how you rank within the results for any specific keyword. If 100 people are bidding on the keyword “WoW Leveling”, and you bid less than they do, your ad will not show. The actual algorithm is somewhat more complicated than that, but bid price plays a large factor in how you place on Google. The Google Quality Score The other major factor that goes into how your ads rank on Google is the Google Quality Score. Google assigns a score to your landing page based on an unknown series of criteria. The quality of your ad (having the keyword in the title) and the content of your landing page seem to be the most important. The higher your quality score, the less you will pay per click to advertise on Google. Again, whole books have been written on optimizing Google quality score, so we won’t delve any deeper onto the subject. What to take away PPC Advertising can be a great way to gain traffic to your sites. However, it is not wise for a new affiliate marketer to rush in head first. If you use the wrong keywords, create horrible ads, or bid too much for your advertising, you can spend a lot of money in a very short period of time. Read up on the subject, look into how to select your keywords and write proper ads, as well as how to increase your Google quality score before you get started. If you do the research, you will be able to use Google Adwords to bolster your affiliate marketing business and make a substantial income doing it.

Simply by using Google AdWords marketing to promote a product or service you can make some easy affiliate money; Google also allows you to bid on selected keywords which when submitted to Google will initiate the display of the appropriate advert on the right hand side of the page. The relative ad position depends on the amount of money you pay when a visitor clicks on the keyword you are bidding on couple with the level of your daily ad budget. Google AdWords marketing will also perform a quality score calculation. In short, the more that you pay to Google per keyword click, coupled with a high daily budget value for your AdWords campaign, the higher up your ad will appear. It is quite possible for someone with a higher quality score value to achieve a superior ad position yet still pay less per click than others. Click here to see how the new Keyword Tool will help you explode your affiliate marketing profits! In answer to the obvious question, the Google AdWords quality score is a means of determining the all important click through rate. A percentage based calculation the click through rate calculates exactly how many clicks your ad has received cross checked against how frequently the ad has been displayed; it is therefore in your own interest to make your ad as interesting as possible to encourage a higher click through rate. The quality of your landing page also forms part of the Google quality score calculation; this is the page visitors will see once they click on your ad. The greater the relevance this page has to the keyword bid the better, little connection with the keyword you choose to bid on will provide you with a low score in this area therefore contributing less to your quality score. Also, while using Google AdWords marketing, Google will also factor the suitability of your ad in relation to the search as part of your quality score. If your ad displays significant relevance to the search terms specified it will gain a high score and contribute considerably to the overall formula and improve your quality score. A low relevance rating to the search terms employed will lower the values in this part of the formula and also your quality score. Getting used to Google AdWords marketing can be difficult; there are many factors they take into consideration without explanation and it is recommended that you become familiar with the various tips and tactics before you run any type of AdWords campaign. Using the right low cost software to locate profitable keywords is worth consideration Using Google AdWords Tools can make life easier by getting your website noticed and generating a steady stream of traffic. Ensuring your site is properly search engine optimized is one way to achieve this along with building a steady supply of backlinks from authority sites. If you are unable to optimize your site in this way either through lack of time or knowledge then Google AdWords may be right for you, it may seem a little complicated but it still beats learning search engine optimization as well. Click here to see how the new Keyword Tool will help you explode your affiliate marketing profits!