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Posts Tagged ‘Optimization’

Optimization for Google Local Business Center is important. Search engines such as Google, Yahoo, and Bing can get your company ranking #1 and attract attention to your company. This webbizideas Educational video will help you maximize the ROI of a local search engine marketing (SEM) campaign. While the process looks simple, there’s certainly a right and wrong way to approach local Internet marketing. But, with a few helpful tips, it’s possible to maximize the ROI of a local search engine marketing campaign and make a great mark on the Web.

Search Engine Optimization SEO Tutorial by webbizideas is for beginners. We will cover SEO techniques that you can use TODAY that will increase your search engine rankings. We will go over the definition of search engine optimization, organic results, PPC, keyword research, competition research, competition analysis, on page & off page optimization, Meta tags, header tags, keyword density, urls, site maps, xml site maps, google webmaster tools, link development, directory submission, local directories, online yellow pages, one-way links, two-way links, three-way links, article submission, rss feed distribution, blog submission, and online press release optimization.

BigMarketingOnline.com I attended the Landing Page Optimization Workshop and Certification in Miami, Florida. Dr. Flint McGlaughlin was an amazing instructor. See more at www.bigmarketingonline.com

Google AdWords Provides Nearly Instant FeedbackThe good part about a Google AdWords Internet advertising campaign is the research and analytics that it provides. Success and failure can be easily measured in a much shorter time frame than with traditional online or offline advertising. If the keywords you choose for the AdWords campaign do not perform well, then you have learned something very important—you are using the wrong keywords for your market. This will help you fine tune your marketing and search engine placement campaigns, because you will quickly learn which keywords work and which ones don’t. Google AdWords can also give you an idea of how large your market is by providing statistics on the number of times your ad was displayed and the number of times it was clicked. Google AdWords is Pay as You GoAnd don’t worry about throwing good Internet advertising money out the window. With Google AdWords, you only pay for ads that receive clicks. If your ad doesn’t generate many clicks, there’s no financial loss. This makes AdWords a very inexpensive method of determining which words or phrases are popular with searchers and which are not. It can also help you determine if you are writing effective ads. You can then take your findings and apply them to your website and other forms of Internet advertising to achieve greater success. A refined knowledge of good keywords for your target market can help your website perform better in an organic search engine optimization campaign too. Conclusion: Google AdWords Failure Can Result in SuccessCan you turn Google AdWords failure into success? Absolutely. You just need to learn from your mistakes and turn those lemons into lemonade. Note from Your GuideThe Google AdWords program is, without a doubt, the Cadillac of pay-per-click advertising. Its user interface is more robust and easier to use than any other ad platform I’ve used, and Google offers a considerable amount of assistance, because they want their advertisers to succeed. The more their advertisers succeed, the more money Google makes. Not long ago, the AdWords program added what they refer to as a “Quality Score” that, in addition to the amount you are willing to pay for each ad click, is used to determine where your ad is displayed on search engine results pages. Factors in the Quality Score calculation include the relevance of the landing page to your ad, your click-through-rate for the ad (percentage of times that someone clicked your ad as it relates to the number of times your ad was displayed on a page), and the time it takes for your landing page to load. For more information on improving your AdWords Quality Score, see Improving Your Quality Score in AdWords, by my guest Dan Smit

It would be unwise to jump into Pay-Per-Click marketing without having a set of relevant keywords. Pay-Per-Click marketing is all about targeting specific keywords. Most prospects search for your products or services by typing in relevant “key words” into the search engine keyword toolbar in order to find the keyword search results they are looking for. The search engines show natural and Pay-Per-Click results after analyzing the relevance of those keywords. A website that wants to rank high on the Pay-Per-Click search results, must have their most relevant keywords optimized they begin their Pay-Per-Click program. These sets of keywords are generated using several different methods and a variety of keyword tools such as the Google Keyword Tool. This keyword list is generally segregated into groups of related keywords and keyword phrases which best match the core content of the website’s landing page for which these Pay-Per-Click keyword groups direct them to. This landing page and its content should also be optimized with relevant keywords from your list in order to receive a higher relevant page rank. Also, the more relevant your Pay-Per-Click ad is, the higher its results and the lower your costs are. Your list of keywords will be used extensively within your website and in all of your online marketing. Not only will you use this keyword list for your landing pages and its content, you will also use it to create your Pay-Per-Click banner ads; therefore, one of the worst things you can do is choose a wrong or unrelated set of keywords because this will lower the rank of your Pay-Per-Click ad while costing you more money, decrease the flow of traffic to your website, and have a severe negative effect on the conversion rate. Due to the overall importance of selecting relevant keywords, Pay-Per-Click keyword selection is probably the most important task you will ever encounter in your online marketing efforts and this should not be left to someone who is NOT a professional. You must understand that if your keyword lists are not specifically designed to meet your exact marketing needs, you will never achieve the results that you desire and deserve with your hard-earned marketing dollars. You must first set up you Pay-Per-Click account. Since Google Adwords is the most common PPC ad agency, let’s assume that’s where you’ll start. First set up a Google Adwords account. Google will pretty much walk you through this, but a couple of key points. First, uncheck the content network button first (we’ll discuss this a little later) and second, make sure you set up the optimizer for testing your ads against each other. After you have set up your Google Adwords account, it’s time to create your first ad group and ad. In order for you to get the best “quality score” you should remember two words, “relevancy” and “action”. In other words, make sure you have your keywords grouped into specific ad groups based on their likeness and create your ad specifically for this one group. This will increase your groups “relevancy”. Secondly, when creating your ad, make sure you ask for a specific “action”, such as directing them to a specific landing page which is relevant to that specific group of keyword group. There are also “negative keywords” that you should specifically designate within your Pay-Per-Click campaign. These are words that would cause a prospect to click through to your website, but that has no relevancy to your particular type of business. For example, you may think that the keyword “night stand” would be of particular interest to a furniture store, but in actuality a person was actually looking for a “one night stand”. Obviously, a different profession!! With more and more businesses using Pay-Per-Click marketing and getting a good return on their investment, it’s becoming more difficult to maintain market share due to the increased competition and in turn a higher cost-per-conversion for you. But one way we have adapted is by using a Geo-targeted Pay-Per-Click campaign. A Geo-targeted Pay-Per-Click campaign uses your keywords but targets a specific geographical area, such as Dallas or Texas. This is a great way for local businesses to can’t or don’t need to serve a national audience. Geo-targeted Pay-Per-Click ads also tend to get good quality scores which results in a lower cost-per-click and a higher return on investment. Once you’ve set up your campaign, it’s time to create your ads. You will be able to write as many four line ads as you’d like for each particular adword group. I would suggest starting out by writing two ads for each group and testing them against each other until you find a winner. Obviously, as with any type of advertising, there are specific strategies that are most effective when it comes to writing ads. Here are some simple guidelines: – Line 1 should contain your main keyword you are targeting and get attention – Lines 2 & 3 should list specific benefits that your prospect will receive – Line 4 should be a clear call-to-action Once you’ve tracked, tested and tweaked your Pay-Per-Click campaign and ads where they’re running smoothly, you’ll want to expand your campaign to other search engines such as Yahoo and Bing as well as advertise on the content network within Google. The content network is where you can place text ads or banner ads on specific websites or specific types of websites that are related to your industry. Setting up your Pay-Per-Click campaign can be a very labor extensive and expensive task if you don’t know exactly what you are doing. A good Pay-Per-Click management company can be worth its weight in gold. Often the amount of money that you will lose due to poor keyword selection, bad ad creation, and improper testing can pay for a great company to manage your account for you.

When Designing a Landing Page for a Pay Per Click Advertising Campaign Achieving success with Pay Per Click (PPC) advertising requires that you have a solid understanding of several different Internet marketing techniques. These techniques include Search Engine Optimization, SEO copywriting, keyword research analysis, website design, PPC ad copywriting, and target audience identification.  This article will discuss landing page optimization tips to increase your conversion rates and maximize your ROI with PPC advertising. Here are some things to consider when designing a landing page for a Pay Per Click advertising campaign: Write and design for your target audience—If you’re trying to sell engine degreaser, lay off the pastels and go for vibrant colors and a bolder design. Avoid flowery adverbs in your copy, too. Use words like ‘professional strength,’ ‘industrial,’ ‘powerful,’ and ‘aggressive. ’ Don’t overdo optimization—No matter who your target audience is, if you hammer them with optimized keywords and phrases, they’re going to bolt. Use keywords in headers and subheads and let the keywords appear naturally throughout the content.  Make sure the content is relevant—When compelling ad copy inspires someone to click on your ad, make sure that your landing page accurately reflects what viewers are expecting to see. If they think they’re going to learn more about fishing lures and the copy is actually about renting time-share condos on a walleye lake in Canada, your conversion rate will suffer.  Use proper Web layout—Remember that Web users scan a page first to see if it’s worth reading. Use subheads, make your points concisely in the first sentence, and use supporting bullet lists. Dense blocks of text are turn-offs to site visitors.  Links! —Your landing page doesn’t have to explain everything. Provide summaries; then include links to other pages on your site that explain the subject in greater detail.  Test a few different landing pages—This may seem like an additional and unnecessary expense, but you’ll be better off in the long run through higher conversion rates and a better understanding of marketing to your target audience. Prepare three or four different landing pages before the ad is launched; swap them out at regular intervals, and most importantly, use tracking reports to document the results. What you learn about PPC advertising through these reports will be invaluable and will save you money over time.  Learning what does and doesn’t work with Pay Per Click advertising is an ongoing process even for Internet marketing professionals. Their knowledge and experience can help you in a variety of ways and save you a fortune in the long run. Furthermore, after analyzing tracking reports, even PPC specialists are going to recommend tweaks and different approaches. Plan and budget for flexibility, and you’ll sell products and services while driving more targeted traffic to your site over time.

As I have mentioned in previous article: Landing page Optimization Tips, a good landing page is very crucial to your conversion rate! You need to get the best out of your landing page by optimizing it. All the things you do are on purpose to get better conversion rate! No I will give you more Affiliate internet Marketing tips on review site optimization and learn how to write killing copy! In previous article, I have given 5 tips to optimize review site, as below: 1. Recommend #1 Product! 2. Striking Call-To-Actions. 3. Keep Important Info Above the Fold. 4. A Strong Headline 5. Remove Top Navigation From The Top of Pages Now I will reveal other tips of review site optimization! 6. Copy Relevancy Your copy should be highly focused and as compendious as possible in presenting your offers to the visitors. All the elements in your review site should work towards the goal of achieving high conversion rate! The more you digress, the worst your conversion will be. Write your sale copy and read it over again, delete anything distracts your visitors and not in coherency with the main target! 7. Using “Hero Shot” or not. What is a Hero Shot? A Hero Shot is an image or graphic of a person or people that emotionally similar to the visitor. For example, if you are promoting weight loss product, you may put in your banner an image of a girl with hot figure! You can may or may not need a hero shot. But it is import that if you use a hero shot, please keep it above the fold! 8. Trust Factors Do not make your review site look like thrown together within 10 minutes. If you were potential buyer, would you trust a site designed poorly? Get a neat, professional-looking landing page! And another thing, it would be better you add “terms of use” and “privacy policy” to your site and make them visible to your visitors. This really help! 9. Reviews or Visitor Comments! If you are using a review site as a landing page, please add visitor reviews or comments if possible. Generally a visitor will need suggestions from people who are currently using or recently used the products or service. Enable your visitors to leave comments is an advantage of review sites. I recommend you to use WordPress to build review site. It is the easiest way to build review sites.    10. Star Ratings Add star ratings to every products or service you are promoting! It is preferable to place ratings together with every sales copy of products or service. Put highest rating product in the first place, and other products by descending! In the end of the review site, give a summary of your reviews and recommend again the “top pick product”! Hope these tips can help you better understand landing page optimization. To learn more about review site, click here to view<a onClick=”javascript:pageTracker. _trackPageview(’/outgoing/article_exit_link’);” href=”http://www. wpreviewpro. com”> professional-looking WP review site </a>. You will get a better understanding. Or go to my blog-<a onClick=”javascript:pageTracker. _trackPageview(’/outgoing/article_exit_link’);” href=”http://build-review-sites. blogspot. com”> build review site</a>  and keep on learning.

videos.webpronews.com Webpronews caught up with Tim Ash of SiteTuners and he let us in on a big announcement. SIteTuners and OnDialog are partnering up to make many obstacles more efficient and easy on marketers. From these two businesses joining focuses, creating landing pages will be a much smoother process with more options. The barriers marketers once faced should being to minimize due to this new software.

Google Adwords is a fairly unique advertising system, many other ad networks do not take your landing page relevance into consideration, while Adwords bases how much you will pay per click on the “quality” of your landing page. Regardless if you are able to create a high converting landing page, if Google does not like it, they will not run it. Your landing page quality is determined by a system called Quality Score. Quality Score is a rating out of ten, assigned to every keyword individually. This means that if you are running a lot of random keywords in a single Adgroup, your quality score will vary wildly from keyword to keyword. Creating individual Adgroups for keyword sets will somewhat regulate your quality score. In the affiliate marketing industry, it is very difficult to run ads through Adwords. This is caused by the duplicate content filter which would recognize the Ad text on the publishers landing page immediately. The same applies to most lead capture pages, or any page with little text describing what product the user is going to be purchasing. Creating targeted landing pages is an important process when using Adwords. Base the landing pages on your Adgroups if they are well organized. Here are a few simple optimization tips: Lightly increase the keyword density for a few different keywords Create outbound link to sites relevant to your category If you have a secure checkout, promote the security logo (increases consumer confidence as well) Add a YouTube video (create one yourself if need be) Add a comments section (ensure it is strictly moderated) Remove advertisements if they are not what you’re trying to sell These are a few ways to easily optimize your Adwords campaign and save money. Visit my blog for more basic Adwords help.

This article is meant to give affiliate marketers some useful Landing Page Optimization Tips to increase conversion rate.  This Article will mainly focus on review site optimization. Because this type of landing page is being widely used by a lot of internet marketers. 1. Remove Top Navigation From The Top of Pages The goal of a landing page is make your visitors to take action, clicking on your affiliate links and purchasing! So when you have someone visit your landing page, you won’t want them to jump around your site or possibly head off another. Remove any site navigations that are distracting your visitors from the actions you want them to take! If navigation or site information is important and needs to remain on your page, place them at the bottom of the pages. 2. A Strong Headline Place a Strong Headline on top that addresses the major benefits of the product or service you’re promoting. If a visitor is attracted by your ad and go to your review site, but don’t know what your site is about, he/she will click on the back button as quickly as possible. So put a strong headline and make it clear what your site is all about! 3. Keep Important Info Above the Fold. Keep your important information above the fold, don’t force your visitors to scroll down to figure out what your site is all about. Visitors only care about if the information is what they are looking for and if they can get a solution from your site. The attention span of visitors is very short, you have to seize every second to tell them the most important info. 4. Striking Call-To-Actions. Place striking Call-To-Actions like anchor links or buttons below each product. I see some landing pages with very vague call to action. Image when your visitors want to buy but can’t find the links, you lose them. So Let your visitors easily find your call to actions and make it striking. That is one purpose that your landing page is made for. 5. Recommend #1 Product! I see a lot of review sites which give review of dozens of products(excluding some special niches). Maybe they just want to make visitors confused. Visitors come to your site to get purchase suggestions. So you need to come up with your conclusion which one they should purchase! Or they will keep on search for a complete solution on other affiliate landing pages and you will lose the money! There are just five of many affiliate internet marketing tips of landing page creating. You will want to see what a high conversion rate review site looks like. Come and check these review site templates and get some good idea! Or keep reading my other tips of building review sites!

This article is meant to give affiliate marketers some useful Landing Page Optimization Tips to increase conversion rate.   This Article will mainly focus on review site optimization. Because this type of landing page is being widely used by a lot of internet marketers.  1. Remove Top Navigation From The Top of Pages. The goal of a landing page is make your visitors to take action, clicking on your affiliate links and purchasing! So when you have someone visit your landing page, you won’t want them to jump around your site or possibly head off another. Remove any site navigations that are distracting your visitors from the actions you want them to take! If navigation or site information is important and needs to remain on your page, place them at the bottom of the pages. 2. A Strong Headline Place a Strong Headline on top that addresses the major benefits of the product or service you’re promoting. If a visitor is attracted by your ad and go to your review site, but don’t know what your site is about, he/she will click on the back button as quickly as possible. So put a strong headline and make it clear what your site is all about!   3. Keep Important Info Above the Fold. Keep your important information above the fold, don’t force your visitors to scroll down to figure out what your site is all about. Visitors only care about if the information is what they are looking for and if they can get a solution from your site. The attention span of visitors is very short, you have to seize every second to tell them the most important info. 4. Striking Call-To-Actions. Place striking Call-To-Actions like anchor links or buttons below each product. I see some landing pages with very vague call to action. Image when your visitors want to buy but can’t find the links, you lose them. So Let your visitors easily find your call to actions and make it striking. That is one purpose that your landing page is made for. 5. Recommend #1 Product! I see a lot of review sites which give review of dozens of products(excluding some special niches). Maybe they just want to make visitors confused. Visitors come to your site to get purchase suggestions. So you need to come up with your conclusion which one they should purchase! Or they will keep on search for a complete solution on other affiliate landing pages and you will lose the money! There are just five of many affiliate internet marketing tips of landing page creating. You will want to see what a high conversion rate review site looks like. Come and check these WordPress review site templates and get some good idea! Or keep reading my other tips of building review sites!

Great Book! Worth a read. Really highlights the good, bad and the ugly when it comes to Landing pages. Tim Ash is world renowned expert in Landing Page Optimization. A must read and a Two Thumbs Up.

Importantly, outbound marketing is considered as less effective for promoting the website in the search engine. To attract the people across the world, e-commerce websites are looking forward for new inbound marketing techniques. Therein, landing page optimization or LPO is gaining popularity over other inbound techniques. It gives the first impression when potential customers or respondents click on advertisements, links, emails, affiliate promotions and banners. Furthermore, provides a logical extension to the page content and appearance that makes the page look attractive to the target audiences. To define landing page, it can be said that it is any page on a particular website, where traffic is sent to enhance certain action or result from outside source such as a Pay per Click or PPC or SEO. The landing page optimization is considered as the best option for optimizing the large website as it covers products on various many topics i. e. small and big. Importantly, a single home page cannot be promoted for increasing the traffic for every topic or sign ups. A customer can consider several steps to ensure maximum optimization of landing page such as implanting tracking measures, using of appropriate copy and design for website and constructing user friendly navigation.  The business can improve their landing pages without spending a large sum of money. This is can be easily achieved by following ways:   * Eliminate a guess work in landing page designing * Improve a new visitor engagement * Provide better customer experienceFor optimizing the page, the customer uses experimentation-based landing page optimization that is achieved by A/B testing, multivariate LPO, and total-experience testing. A/B testing is inexpensive as existing resources and tools are used. In comparison with other methodology, it is simpler because no complex statistical analysis is essential. In contrast, multivariate LPO is helpful in providing a reliable and scientifically-based approach for understanding potential customers’ preferences. Moreover, this methodology is an easy-to-use approach where IT involvement is not required.  Lastly, the landing page optimization is the process by which given web page is tailored to achieve a specific goal that is not only limited to the sale of a product, lead, or a newsletter sign up.

Google AdWords Basics Part Four – Landing Page Optimization When using Google AdWords, your landing page should always be highly relevant to the ad you’re placing. The higher the relevancy of your ad, the better the price of your CPC per keyword. That’s just how Google does business. Don’t try to fool customers by sending them to some page you think they’ll like better (or for whatever other reason you might have to do so); in the end you’ll just be sabotaging yourself. Google knows how relevant your ads are by how much time someone who clicks on your ad stays on your landing page, as well as how many times the searched keyword appears on your landing page. There are other factors in the Google relevancy equation, however, the entire formula isn’t revealed by Google. Landing Page Optimization is equally as important as ad optimization in Google AdWords. If someone clicks on your ad and find themselves on a page which is not directly related to the ad they clicked on, the chances are that you’ve just wasted the money you spent on that click. Maybe your ads have a great CTR, but if your cost per conversion is horrible your CTR doesn’t mean anything. Say you’re advertising a Harry Potter book; don’t link the clicker to the bookstore homepage, link them to the exact page where the Harry Potter book can be bought. If your ad mentions some sort of specific deal, make that deal visible on your landing page. As mentioned above, your landing pages are just as relevant as the ads they’re linked from; this is why you should also split test landing pages (if you own the domain you’re using to advertise of course). To split-test landing pages, make two identical ads and just change the landing page links (you want the ads to be identical because otherwise you won’t know what the discrepancy in cost per conversion is due to). If you don’t know anything about “web -copywriting” and you have access to the source code of your capture page, you should definitely read a web-copywriting book. Testing your own ideas and layouts of landing pages can also be great, but knowing what really sparks interest in the human mind could save you a lot of money.

Author: Anon AmousArticle Source: MiNeeds. com, where consumers get competitive bids from Web Designers and Programmers. Read reviews, compare offers & save. It’s free! Article Link: http://www. mineeds. com/New-York/Thorne-Digital-Media-Group-Inc-hosting/Articles/SEO-Search-Engine-OptimizationTags: SEO , Search engine optimization , search engine ranking , keyword ranking , Google ranking , yahoo rankingThe Do’s and Don’ts of SEO or Search Engine Optimization. I’ve seen clients pay upwards of tens of thousands of dollars for SEO services, only to find that they’ve been banned from the search engines entirely. With these basic tips, you can save yourself time, money and headaches. Many times a consultant or SEO service will recommend keyword specific landing pages that are not part of your main site or use automated systems that pad your site’s HTML code with hundreds or even thousands of keywords. This is a bad practice that can get you removed from the major search engines. Another technique is to grab the User Agent string and if the visitor is a search engine bot, you present them with keyword rich, text based content specific to the search engine crawling your site. These techniques will get you banned from the search engines so fast it will make your head spin. What does work?Pick 5 to 10 keywords (15 max!) that you want your site to score high for and use them in your domain name, your site title as well as your keyword and description meta tags. Create keyword specific pages that ARE part of your main site. Do not create a bunch of landing pages for each keyword, but actual text content that is unique and rich with the keywords you wish to score high for. Also use your keywords in your links/menu items. Ok, you might say, that’s not enough – we’ve done that and we still aren’t scoring in the search engines. Search engines also look at the directory names that your pages are in. For example, use folder and directory names that include your keywords. To illustrate my point let’s use the domain name BASE_DOMAIN. The URL BASE_DOMAIN/my-keyword/my-keyword. html will score higher than just BASE_DOMAIN/page1. html for your “my keyword” phrase even if you have your keywords properly formed in your site’s coding. And this one is a freebie that was hard learned years ago: Use DASHES instead of UNDERSOCRES in your directory and page file names if you intend to use keywords as names – Google treats my_keyword as a single keyword/string, while my-keyword will be treated as two separate words. In short, dashes are treated as spaces. Before we go into the DO’s, I want to stress the DON’Ts…The DON’TsDon’t use ?’s, &’s or =’s in your site URL’s. Many free Content Management Systems use these standard characters to pass GET variables to your web application. Here at Thorne Digital, we’ve written our own CMS/CRM tools that do not use ?’s, &’s or =’s to pass variables to your web application. Instead, we use /’s to isolate variables and a custom parser to process those variables making your site score much higher in the search engines. Don’t use Flash as your main content presenter! Search engines cannot index Flash content and if you put too many words in your alternate content tags from the Flash, you may get bounced from the search engines because it looks like you are padding your pages. Don’t use a Splash page – many designers like to do fancy, animated flash pages that do not have your main site navigation in them – this technique is search engine suicide because search engines want to easily index your site. NOTE: if you MUST use a splash page or Flash, duplicate your site’s main navigation using HTML within the splash page. Don’t implement popups on your first page. You will also get banned for this by many search engines. Don’t use JavaScript/Ajax or flash to generate your main site navigation and/or page content. CSS is far easier for search engines to index and can be made to function and look just like JavaScript mouseovers or flash menus and will be indexed by the search engines. Don’t use more than 15 keywords in your meta tags. Don’t block your domain ownership info with your domain registrar – you will look like a spammer. Don’t allow traffic to both www. BASE_DOMAIN and BASE_DOMAIN (without the www). Pick one and 301 redirect the other. This keeps the search engines from accusing you of having the same content on more than one site/domain. The DO’sDo use natural language in your content. Adding paragraphs of nonsense filled with your keywords will can get you banned . Do use your keywords in your menus and make sure you are adding descriptive text to your Anchor tags (href’s) by adding a title tag to each one that is specific to the keyword/menu item. Do maintain a site map page that has a simple structure and standard Anchor tags to your pages. Do maintain an About Us and a Contact Us page – Google will often build a small profile of your domain’s result based on the content found in these pages of your site. Do get other sites to link to you. This is the fastest way to get into the search engines and have them begin spidering your site at regular intervals. Do concentrate on Quality sites for your linkbacks (links to your site from a . edu will score high). Remember, getting thousands of spam’ed links to your site will do more harm than good and 1 single high-profile link to your site can be more effective than a thousand junk links to your site. Do maintain an abuse@ email address at your domain. Google will send notifications of malicious content to this address (in case a hacker attacks your Microsoft driven site with a SQL inject attack). Do use your keywords in your directory names and page names. For example our infaCORE CMS/CRM product allows you to add keyword specific directories to your navigation without having to create all the sub-directories which increases your ranking for those specific keywords. CASE EXAMPLE: www. appraisersassoc. org is a perfect example of one of our clients who wanted to be on the first page for the keyword “appraiser”. They are currently the 4th non-paid result on Google and pay nothing in adwords or advertising their site. In the Appraisers site, note how the word “Appraiser” is used in the domain name, the URL’s and the page names reflect the menu text as you click around the site. Remember that ?’s, &’s and =’s can reduce your ranking when running a dynamic site. This is why we wrote our infaCORE CMS/CRM; to eliminate messy GET variable passing and allow the Search Engines to be spoon fed your properly formed content from a dynamic, database driven site that looks like static HTML. Do use unique titles and meta tags for each page and put your company name last in your Title tags unless you have brand recognition. Again, our infaCORE CMS/CRM product makes it easy to copy/paste your keywords when editing pages using the WYSIWYG page editor built into our CMS/CRM. This makes each page unique with keyword specific content WITHOUT the dangers of landing pages and doesn’t require the cost of a professional web designer/developer whenever you wish to tweak your keywords. Do blog about your site and maintain a blog at your domain if possible. Blogspot is great, but a blog at your domain with an RSS feed is better! Do use the alt tags for all of your images. Just like the title metadata of your Anchor (link) tags, these are looked at by the search engines when indexing your site. Do try to concentrate on a specific keyword for each page in your site. Trying to optimize for multiple keywords in a single page can look like keyword spamming or padding. Do surround your site images (important), videos and other interactive content with verbiage that reflects your keyword specific content. Again, don’t go nuts and “pad” your pages, but try to elegantly use your keywords in a professional manner when crafting your site’s textual content for each page. Do add reviews, comments and ratings to your blog, news, events so that users may interact with your content and even link back to you. The more people commenting on a specific page/section of your site, the more exposure you are getting – this also increases the possibility of high quality linkbacks to your site. Do have a clean global navigation on every page. Relying on just your site map will reduce rankings and using only an XML sitemap is a bad idea. Do promote your site on the social media outlets, but don’t become a spammer either. That will just annoy your followers/friends and may cost you crucial word of mouth advertising. And lastly, and most importantly; DO have patience. It can take days, weeks and even months to get your site up in the search engine rankings. The ones you see on the first page have often been around for years or have fine tuned their keywords, meta tags and site content. Background: Lawrence Thorne owns Thorne Digital Media Group, Inc in New York and has more than 15 years experience in design and development. He has written everything from those annoying dial-up install CD’s you used to get in the mail in the 90’s to large systems for the United Nations in 2008. Thorne Digital Media Group currently provides hosting and new media development to more than 200 businesses worldwide. Follow Lawrence on www. twitter. com/LThorne or www. FaceBook. com/lwthorneLawrence ThorneCEO/PresidentThorne Digital Media Group, Inc. New York, NY 10010Web: http://www. ThorneDigital. comEmail: LThorne@ThorneDigital. com Phone: 646-734-8989Fax: (212) 504-316924 hour Support: mailto:support@thornedigital. comWas the Article Useful?I hope you enjoyed the article! Please rate it at the following link, your feedback is highly appreciated: Is SEO – Search Engine Optimization